British Arrows Winners

Sheaffer Pens Textron, Sheaffer Pens — Colours

Whitbread and Co PLC, Heineken — Eurovulsion

Coca-Cola, Coca-Cola football — STOCKPORT

Carter Products, Trojan Condoms — Vault

Carter Products, Trojan condoms — Judo

Carter products, Trojan condoms — Weightlifting

Comfort — Naturists

DIESEL — Diesel SFW XXX

Daimler Chrysler, Mercedes-Benz — Lucky Star

Five — Morphing Michael

Ford, Sport Ka — Bird

Honda, Honda Accord — Cog

Microsoft, XBOX — Champagne

Microsoft, XBOX — Ear Tennis

PG Tips — Queen

Scottish Courage, John Smith's — Babies

Volkswagen, Diesel — Bollocks

BBC LOCAL RADIO — Show Your Love

Natasha Braier

NIKE — Write the Future

The Mill

Channel 4, VR Documentary — Grenfell: Our Home

Jonathan Rudd and David Wise at Parable

Google, CERN — Big Bang AR

Nexus Studios Interactive Arts

Google, Google Arts & Culture — Rhomaleosaurus & Giraffatitan: Back to Life in Virtual Reality

Google Creative Lab

Google, Pixel 3 — Childish Gambino Playmoji

Nexus Studios Interactive Arts

Guardian, VR documentary experience — 6x9: A Virtual Experience of Solitary Confinement

Carl Addy at The Mill, Francesca Panetta and Lindsay Poulton at The Guardian

John Lewis — Buster The Boxer

Dan Phillips, Andre Assalino and Pete Connolly at MPC

Sky — Sky4DVR

Tate Modern, Tate AR Wing — Untold Stories

Rama Allen, Hayley Underwood Norton and Sally Reynolds

Warner Bros. Pictures — Fantastic Beasts And Where To Find Them

Karen Czukerberg, Resh Sidhu and Michael Cable at Framestore

Freixenet — The Key To Reserva

Currys PC World, — Laptop; TV; Nespresso; Cooker

News UK, Unquiet Film Series, The Times and The Sunday Times — ‘Question Everything’, ‘FIFA Files’, ‘Bringing The World To Britain’, ‘The Art of Satire’, ‘Bearing Witness’

Smart Energy GB, Smart Meters — Estimation - Bride; Doctor; Satnov

Tena, Tena Men — Control; Tips; Clench

Alzheimer's Research UK — Change The Ending

Ash Prentice, Artem Bjork and Tim van der Mee

Alzheimer’s Society — It’s Not Called Getting Old

Ian Heartfield

Amazon — Alexa's Body

George Allen & Lizzie Moore

BBC — This Is Our BBC

Rachel Miles & Michael Tsim

Brewdog, Beer — Beer for all

Sara Sutherland & Ash Hamilton

Camelot, The National Lottery (Lotto) — Please Not Them - James Blunt

Charlotte Adorjan, Michael Jones and Tim Riley

Channel 4 — 100 Years

Alex Boutell