Winners

HJ Heinz, Salad Cream — Sandwich, Pizza, Bin

F.A.C.E., Farming and Countryside Education — F.A.C.E.

Comparethemarket.com — Jingle

Honda — Museum

Sony, Bravia — Paint

Apple, AirPods — Bounce

George Saunders

B&Q — Flip

Neil Andrews, Danielle Sandler, Beba Yordanova and Emil Rangelov

BBC Sport, Olympics 2020 — Let's Go There

Sarah Bradbury, Mike Bell, Judy Hill, Isobel Conroy, Alan Tanquair

Burberry, Outerwear 22/23 — Night Creatures

James Waters

Cancer research UK, Cancer Is Happening Right Now — See The Connection; Stuart And Louise; Adyan Sings; Adyan's Camera; Gail; Live Inside The Human Body

Daisy Mellors and Mich Bradfield at Anomaly and Lucy Bowden at The Garden Productions

Channel 4 Paralympics — Meet The Superhumans

Gwilym Gwillim and Rory Fry

Channel 4 — Idents 2023

James Guy, Bonnie Anthony and Chris Aliano

Channel 4 — Street Race

Louise Oliver and Shannane Lane

Channel 4, Paralympics — We're The Superhumans

Channel 4, Paris 2024 Paralympic Games — Considering What?

Fiona Wright, Lauren Holden and Simon Eakhurst

Diamond Producers Association, Diamond Producers Association — The Diamond Journey

Simon Cooper, Medb Riordan, Shirley O'Connor and Bugs Hartley

Evoca Foundation, #WomanLifeFreedom — RISE

Joseph Ogunmokun and Becky Bishop

Honda, Civic Type R — The Other Side

Dougal Meese

Humane Society International, Prevention of Animal Testing — Save Ralph

Lisa Hill

Jaguar Land Rover, Range Rover Sport PHEV — The Dragon Challenge

James Howland at Carnage and Michael de Vries at Spark44

Ladbrokes — Rocky

Tim Wild, Alex Cowley and Alex Fitzgerald

Ladbrokes, Gambling — Drummers

Harriette Wright & Polly Ruskin

Libresse / Bodyform, Essity — Never Just A Period

Rebecca Scharf and Claire Jones

Lloyds Bank — For Your Next Steps

James Howland

Lloyds — Horse Story

James Howland

Mini, John Cooper works — The Faith Of A Few

Christoph Petzenhauser, Yan Schönefeld and Lee Groombridge, Till Eckel at Jung von Matt and Anita Skocic at MINI

NIKE — Write the Future

Jani Guest

Nike Football — My Time is Now

Ben Croker James Guy

Nike — Nothing Beats a Londoner

Nick Goldsmith and Matthew Fone at Riff Raff, Michelle Brough and James Guy at Wieden+Kennedy

Nike, ACG — Elementary - A Journey to a Higher Plane

Romy Waller & Shea Coleman

PlayStation, PS4 Pro — Feel The Power of Pro: Tear

Mikey Hollywood

Reckitt, Vanish — Me, My Autism & I

Katie Wood and Molly Pope

Riyadh Season, Usyk vs Fury 2024 — Reignited

Kate Brady

STARBUCKS — All You Need Is Love

Michaela Johnson & Rupert Smythe

Save The Children — Still The Most Shocking Second A Day

Andrew Levene and Paz Parasmand

Virgin Media, Fibre broadband — Delivering Awesome

James Howland at Rogue and Georgina Kent at BBH

Volvo, Trucks — The Chase

Ray Leakey

WWF — A Flammable Planet

Marilena Vatseri, Yannis Konstant and Christos Lefakis

WWF — In Hot Water

Marilena Vatseri

Bodyform