Diversity Statement

The British Arrows Diversity, Equality, and Inclusion Statement
 

We exist to serve, promote and inspire the British advertising community. All of it.

That means the British Arrows has a responsibility that goes beyond celebrating the work that gets made. It means actively working to ensure that the people who make it - and the people who could make it, if given the chance - reflect the full breadth of British life and culture.

What we're doing about it

Young Arrows is the only awards programme in the UK dedicated entirely to emerging talent across every discipline of British moving-image advertising. It is free to enter, deliberately so. 

Pitch Your Story, our open initiative in partnership with LADbible Group, Merman and the Race Equality Foundation, invites emerging creatives and filmmakers to pitch ideas for stories that don't always get told. The winning idea receives up to £15,000 in production support and mentorship from the teams involved. No prior production experience required.

We are committed to diversity within our judging panels, our board, and our organisation - and to transparency about how we're progressing. We partner with organisations including Create Jobs, Shiny, Creative Mentor Network, Rise and Accumulate, and we actively seek new partnerships where they can create genuine impact.

Our commitment going forward

This isn't a statement we update every few years and file away. It's a living commitment, reviewed annually and reported in our governance statement. If you have ideas, challenges or partnerships to propose, we want to hear from you.

Updated on 20th May 2026