Diversity Statement

The British Arrows Diversity, Equality, and Inclusion Statement
 

At the British Arrows, we believe the future of creative excellence depends on the diversity of voices shaping it.

As an organisation that exists to serve, promote and inspire the British advertising community, we recognise that our role extends beyond celebrating great work. We have a responsibility to help create a more open, representative and accessible industry — one in which emerging talent from all backgrounds has the opportunity to be seen, supported and succeed.

For almost 50 years, the British Arrows has championed the people and craft behind moving-image advertising. Today, that commitment also means investing in the future health and relevance of our industry by supporting broader representation, encouraging new perspectives and helping remove barriers to entry.

We are committed to ensuring diversity, equity and inclusion are reflected across our organisation, our judging processes, our partnerships, our programming and the talent we platform and celebrate.

This commitment is ongoing and includes:

• Supporting and championing emerging talent through the Young Arrows — the UK’s only awards dedicated exclusively to recognising young talent across every discipline of moving-image advertising.
• Partnering with educational institutions and other organisations working to improve access, representation and opportunity within the creative industries, including Create Jobs, Shiny, Creative Mentor Network, Rise and the Race Equality Foundation.
• Supporting initiatives that create meaningful opportunities for underrepresented talent, including funded production opportunities, mentorship, training and paid industry experience.
• Continuing our relationship with organisations such as Accumulate, supporting emerging creatives who have experienced homelessness.
• Creating opportunities for young people to gain paid experience and industry access through British Arrows events and initiatives.
• Working to ensure diverse representation across our workforce, judging panels, speakers, contributors and collaborators.
• Encouraging conversations, partnerships and programmes that help move our industry forward in a meaningful and lasting way.

We know there is still more work to do. But we believe creativity thrives when more voices are heard, more perspectives are represented and more people have the opportunity to contribute to the future of our industry.

Updated on 12th May 2026