British Arrows Winners

Channel 4 — The Great British Bake Off

Jack Croft and Stacey Bird

Essity, Libresse/Bodyform — Viva La Vulva

Jay James, Hils Macdonald and Tom Kitson at Soundtree Music

PlayStation, PlayStation Now — The Fall

Alex Lucas

Uniqlo, Wireless bra — Move

David Kolbusz and Autumn de Wilde

AUDI QUATTRO — Grip

Audi — Influence

Audi, R8 Spyder — Beauty & The Beast

Citroen, C4 — Carbot

Daimler Chrysler, Mercedes-Benz — Lucky Star

Ford Motor Co., Puma — McQueen

Honda, Honda Diesel — Grrr

Land Rover, Land Rover Discovery — Fishing

Nissan Motor (GB) Ltd, Primera — Hurricane

Skoda — Coffee

Skoda — Mean Green

Skoda — Transporter

The Volkswagen Group, Golf TDi — UFO

Vauxhall Motor Company, Vauxhall Astra — As of Right

Volkswagen Group Ltd, Polo — Whatever

Volkswagen — Hurry

Volkswagen, Golf — A Life In A Day

Volkswagen, Golf — Enjoy The Every Day

Volkswagen, Polo — Protection

Volkswagen, Volkswagen Diesel — Reminders

Audi — The Swan

Audi, RS3 — Birth

Cabriolet — Roof

Honda Motor Europe, Honda — Keep Up (Online Campaign)

Honda UK, Honda — Hands

Honda, HR-V — Stepping

Mercedes-Benz, Magic body control — Chicken

Renault Z.E — Electric Life

Volkswagen — Das Auto

Volkswagen, Start/stop technology — Baby

Volkswagen, UP! — Laser Eye

Volkswagen, UP! — Tall Girl

Activision, Call of Duty: Black Ops III — Seize Glory

Paul O’Shea, Hugo Saunders and Ricky Gausis at MPC

Amazon, Books — That Reading Feeling Awaits

Guillaume Weiss, Fin Crowther, Jonny Freeman, Andrew Bartholomew and Pawel Lusczak

Apple — Quiet the Noise

Iain Murray and Dean Robinson

Apple, Face ID on iPhone X — Unlock

Tom Harding, Morten Vinther and Michael Gregory at MPC Los Angeles