British Arrows Winners

Nike, Jordan — Beyond

Casting Double

Reckitt, Vanish — Me, My Autism & I

Kharmel Cochrane

Renault, Renault Clio — The French Exchange

Charlotte Martin and Hammond Cox

Samaritans — Little Girl

Gill Titchmarsh

Setapp — Snake

Hannah Birkett

Sony, Playstation — Double Life

Emma Reeves

Sport England, This Girl Can — Phenomenal Woman

Leanne Flinn and Martin Gibbons

The Big Issue Foundation, The Big Issue — Rip Off

Mark Summers & Hannah Birkett

The International Paralympic Committee — WeThe15

Anna Stark, adam&eveDDB

Vodafone — 40 Years of Christmas on the Nation's Network

Ali Fearnley

eBay — Lamp

Ali Fearnley

Hennessy, Hennessy XO — The Seven Worlds

Will Laban, Selcuk Ergen and Kiril Mirkov

John Lewis & Partners and Waitrose & Partners, Christmas — Excitable Edgar

Diarmid Harrison-Murray, Alex Gabucci, Amir Bazazi and Tim van Hussen

John Lewis & Partners, Christmas — The Boy and the Piano

Anthony Bloor, Jessie Amadio and Andy Steele at MPC

John Lewis — Buster The Boxer

Diarmid Harrison-Murray, Fabian Frank and William Laban at MPC

McDonald’s, Festive — #ReindeerReady

Grant Walker, Ahmed Gharraph and Mathias Cadyck at Framestore

Purdey's, Purdey's — Hummingbird

Jules Janaud, Matthew Thomas and Philip Child

SSE, Energy — Pier

Sam Driscoll and Matt Fuller at The Mill

Samsung, Samsung Gear VR — Ostrich

Diarmid Harrison-Murray, Amir Bazazi and Martino Madeddu at MPC

Volkswagen, T-Roc — Born Confident

Carsten Keller, Fabian Frank and Dan Sanders at MPC

Waitrose — Coming Home

Jorge Montiel, Jonathan Westley (Wes) and Adam Droy at The Mill

COI Department of Transport, Anti Drink Drive — Kathy

Channel Four Television, Channel Four — Nine O'Clock

Gallaher Limited, Hamlet Cigars — Channel Five

Krups, Food Mixer — Rock Cake

London Records, Bananarama's Greatest Hits — Politicians

Opticians Association, Eye Care — Bus Stop

The Observer — Mussolini

BARNARDO’S — Break The Cycle

Barnardo's — Stolen Lives

Barnardo’s — Life Story

Barnardo’s, Child Care — Turn Around

British Heart Foundation — Hard & Fast

Business in the Community — Second Chance

Cancer Research UK, Brand (Response) Campaign — Cancer Is Happening Right Now, RIGHT NOW (Integrated Campaign)

Cybersmile — #DONTRETALIATE

FSID — Pain

Kids Company — See the Child

Mankind — #ViolenceIsViolence

NSPCC — Demands