British Arrows 2016 Winners

Harvey Nichols, Loyalty App — Shoplifters

Sainsbury's, Christmas — Mog's Christmas Calamity

Smart Energy GB, Smart metres — Darts

Dixons Carphone, Currys PC World — Spare The Act Laptop

Nicholas Collett

Save The Children — Still The Most Shocking Second A Day

Lily-Rose Aslandogdu

H&M — Becoming Beckham

Channel 4, Paralympics — We're The Superhumans

Shananne Lane, Louise Oliver and Rose Waite

SSE, Energy — Pier

Sam Driscoll and Matt Fuller at The Mill

Cancer Research UK, Brand (Response) Campaign — Cancer Is Happening Right Now, RIGHT NOW (Integrated Campaign)

The Prince's Trust, The Prince's Trust — Learn The Hard Way

Hennessy — The Piccards

Tom Townend

Hennessy — The Piccards

Simon Bourne at Framestore

IKEA — Wonderful Life

Jean-Clément Soret at MPC

Dixons Carphone, Currys PC World — Spare The Act Laptop

Dixons Carphone, Currys PC World — Spare The Act Laptop

IKEA — Wonderful Life

Michelle May

Harvey Nichols, Loyalty App — Shoplifters

Channel 4, Paralympics — We're The Superhumans

Dougal Wilson

Save The Children — Still The Most Shocking Second A Day

Tom Green

Channel 4, Paralympics — We're The Superhumans

Joe Guest at Final Cut

Save The Children — Still The Most Shocking Second A Day

James Forbes-Robertson at Whitehouse Post

H&M — Becoming Beckham

Mulberry — The Miracle Of Mulberry

HSBC, Commercial Banking — Lift

John Lewis — Tiny Dancer

Currys PC World — Spare The Act Nespresso

Dixons Carphone, Currys PC World — Spare The Act Laptop

Smart Energy GB, Smart metres — Darts

Finish — Dishes

Tena, Tena Men — Control

Lloyds Bank — For Your Next Steps

Alex Barber and Sam Brown

AB InBev, Budweiser — Tommo's Dream Goal, Dream Goal (Integrated Campaign)

Cancer Research UK, Brand (Response) Campaign — Cancer Is Happening Right Now, RIGHT NOW (Integrated Campaign)

Channel 4, Humans — Persona Synthetics

John Lewis, Christmas — The Man on the Moon

Loteria de Navidad,, Lottery — Night Shift

Tena, Tena Men — Control

Rekorderlig, Strawberry And Lime Cider — Silver Skaters

Smart Energy GB, Smart metres — Darts

Parker Dairies — Deliveries Before Dawn

Chris Goulder