British Arrows 2016 Winners

ELLE, #MOREWOMEN — #MOREWOMEN

Guardian, Guardian Newspapers — Dinner Party

Guardian, Guardian Newspapers — Fun Run

NSPCC — Pantosaurus

Ashley Bates at Adelphoi Music

Sainsbury's, Christmas — Mog's Christmas Calamity

Simon Bowles

Harvey Nichols, Loyalty App — Shoplifters

The Prince's Trust, The Prince's Trust — Learn The Hard Way

Channel 4, Paralympics — We're The Superhumans

Leland Music

Currys PC World — Spare The Act Nespresso

Dixons Carphone, Currys PC World — Spare The Act Laptop

Harvey Nichols, Loyalty App — Shoplifters

John Lewis, Christmas — The Man on the Moon

Sainsbury's, Christmas — Mog's Christmas Calamity

Save The Children — Still The Most Shocking Second A Day

Jon Clarke at Factory

Hardys Wine, Wine — Flag Hand; Oops; Bradley; Handshake; Bucket

Specsavers, Opticians — Noir - Kings; Kiss; Hotel; Can't See A Thing; Cardiff

Jigsaw, Menswear — Teach a Man to Fish

Thomas Day, Ian Packard and Daniel Atherton at National Film and Television School

Sky Sports — Time Traveller

Guardian, Guardian Newspapers — Fun Run

Currys PC World, — Laptop; TV; Nespresso; Cooker

Cancer Research UK, BRAND (RESPONSE) CAMPAIGN — Cancer Is Happening Right Now; Sarah's Science, Alfie's Both; Megan's Radiotherapy; Catherine's Good News; Angie's Grapefruit

Currys PC World, — Laptop; TV; Nespresso; Cooker

Guardian, Guardian Newspapers — Fun Run

BBC, Olympics Rio 2016 — The Greatest Show On Earth

Dan Neale

Audi, RS3 — Birth

Honda Motor Europe, Honda — Keep Up (Online Campaign)

Honda, HR-V — Stepping

Activision, Call of Duty: Black Ops III — Seize Glory

Paul O’Shea, Hugo Saunders and Ricky Gausis at MPC

SSE, Energy — Pier

Grant Connor, Gary Driver and Sam Driscoll at The Mill

Google, Google Arts & Culture — Rhomaleosaurus & Giraffatitan: Back to Life in Virtual Reality

Google Creative Lab

Guardian, VR documentary experience — 6x9: A Virtual Experience of Solitary Confinement

Carl Addy at The Mill, Francesca Panetta and Lindsay Poulton at The Guardian

Currys PC World, — Laptop; TV; Nespresso; Cooker

Smart Energy GB, Smart Meters — Estimation - Bride; Doctor; Satnov

Tena, Tena Men — Control; Tips; Clench

Camelot, The National Lottery (Lotto) — Please Not Them - James Blunt

Charlotte Adorjan, Michael Jones and Tim Riley

Channel 4, Paralympics — We're The Superhumans

Chris Bovill, John Allison, Dougal Wilson, Alice Tonge, Richard Biggs and Jolyon White