Winners

Nestlé, Fruit Pastilles — Hula, Card Trick, Rabbit, Toast, Skip, Basket Ball

Scottish Courage, John Smith's Sportsline — Snooker, Cricket, Football, Darts, Tennis

Specsavers, Opticians — Noir - Kings; Kiss; Hotel; Can't See A Thing; Cardiff

BBC Two, Brand Refresh — Ident 1 Ident 2 Ident 3 Ident 4 Ident 5 Ident 6

CompareTheMarket.com — Kovonation Street Opening

Direct Line, Insurance — Film 4 Idents

Mcdonalds, McDelivery — McDelivery & The Movies

Paddy Power, Paddy Power — Enough of the Nonsense

Sainsbury’s, Taste the Difference — Cake or Not Cake?

Volkswagen UK, Plug-In Range — Electrifying Movies

Volkswagen UK, Volkswagen SUVs — Movie star confidence sponsors ITV movies

Volkswagen, SUV, Russia — Semi-Pro Wall Chart Lucy Australia Leave it Blank

Channel 4 — Women’s Euros 2017

Channel 4, Paralympics — We're The Superhumans

Nike — Just Do It: Caster Semenya

Nike, Football — Raheem Sterling: Dream For The Next You

Nike, Nike Running — Mo Farah – Smile

Nike, Nike football — The Switch

Nike, Nike — Stop At Nothing

On, on-running.com — We Are All One

Nike Football, Apparel — The Last Game

Autograph Collection Hotels — The Tale of Wilson “Snowflake” Bentley

Burt's Bees, Lip Shimmer — Be True to Your Nature

Constança Rodrigues

Jigsaw, Menswear — Teach a Man to Fish

Thomas Day, Ian Packard and Daniel Atherton at National Film and Television School

NFTS, Adventure_001 — Falconry Experience

Max Bach

Not on the High Street — Nativity

Alfred Thirolle, Lennard Ortmann, Jonny Flint, Dagmara Plazewska and Carla Tanawski

Paperchase, Valentine's Day cards — Cupid

Beauty Banks, UK Charity Fighting Hygiene Poverty — The Interview

Esme Lane Fox

DISO, Supplements — Your Potential Needs Energy

FINBAR SOMERS

Spotify, Spotify Surround — Connect with the World | People

Tomás Felício Oliveira

Adidas — Superstar

Verity May Lane

Britbox — See It Differently

Natasha Lawes

Erste Bank — Silent Night

Nerea Torrijos and Juozas Valenta

John Lewis — Tableau

Ameena Kara Callender

John Lewis — The Window

Kate Forbes

Just Eat — Did Somebody Say Just Eat

Heather Picciottino

Levi's — Fair Exchange

Kate Forbes

Nike, Ambush — Nite Sport

Lana Jay Lackey

PETA — The Octocurse

Emily Newson and Robert Allsop

Squarespace — A Tale As Old As Websites

Rosa Dias