British Arrows Winners

Vodafone, Mobile network coverage — The kiss

Volkswagen, Start/stop technology — Baby

Acer — Explore Beyond Limits

Barnardo’s — Life Story

Britvic, Drench — Brains Dance

Cadbury, Cadbury dairy milk — Gorilla

EE — 4G with Kevin Bacon

Heineken — Open Your World

John Lewis — The Feeling

John Lewis — The Long Wait

SHELTER — House Of Cards

TRANSPORT FOR LONDON — Awareness Test

Volkswagen, Volkswagen golf — Night Drive

Aero — Kiosk

Alyson Hamilton & Alastair Hearsum

Audi Q5 — Unboxed

Aaron Duffy & Russell Brooke

BBC SPORT — Winter Olympics

Marc Craste @ Studio AKA

British Airways, World Offers — Wrestler

Compaq, Search Engines — Bird

Mario Cavalli

Honda, Honda Diesel — Grrr

John Lewis Partnership — Monty’s Christmas

Tim van Hussen and Diarmid Harrison Murray

MTV, MTV switch — 3650

ubik

Motorola, Motorola Classics — Motorola Grand Classics

Smith & Foulkes

NOKIA N8 — Dot

Sumo Science

NSPCC — Cartoon

Russell Brooke

NatWest, NatWest Insurance — Mr Lucky

Nike Football, Apparel — The Last Game

Mark Waring, Conor Ryan, Wesley Coman

Orange, Mobile phone network — Reception

SSE, SSE — Maya

Jorge Montiel and Philippe Moine

Sony, Bravia — Play-Doh

Darren Walsh

The Observer Music Monthly — Abba To Zappa

Smith and Foulkes at Nexus productions

UNISON, Trade Union — Ant

YouTube — The A-Z of YouTube

Anheuser Busch, Budweiser — Pale Rider

Kate Robinson

BBC1 — Skateboarding

Frederico Alfonso

Breast Cancer Awareness — Anyone

Dan Landin

Britvic Soft Drinks, Blackcurrent Tango — St George

Trevor Coop and Adam Dale

Canon, EOS 350D — Playtime

Jess Hall and Andy Margetson

Coors Brewers, Carling — Space

Jess Holl

Guinness — Bet on Black

Mike Proudfoot

Johnnie Walker — Walk

George Richmond