Winners

Channel 4, Paralympics — Super. Human.

Leland Music

Child Poverty Action Group — Imagine

Wake The Town

Dove — The Cost of Beauty

Ogilvy and Big Sync Music

EE — School Night

Emeralds Music

Essity, Bodyform — #periodsomnia

Peter Raeburn and Luke Fabia

Greenpeace — Don't Stop

Ed Bailie and Seb Whyte

John Lewis — Tableau

Peter Raeburn, Luke Fabia, Jay James, Colin Mcllhagga, Oak McMahon and Dominic Bastyra

John Lewis, Christmas — Where Love Lives

Dominic Bastyra

Libresse / Bodyform, Essity — Never Just A Period

Jay James, Colin McIlhagga, Luke Fabia, Benjamin Jones, Luis Almau and Peter Raeburn

New York Times — Life Needs Truth

Luke Fabia, Neil Thale, Peter Raeburn

Puma — Go Wild

Abi Leland and Ed Bailie

Riyadh Season, Sports Marketing — Everything Or Nothing

Isa Rehman and Letizia Pacchioni

Riyadh Season, Usyk vs Fury 2024 — Reignited

Sean Hogan, Ludo Swaniker and Letizia Pacchioni

Shelter — Our House Is Not A Home

Wake The Town

The Entertainer — Ray

Abi Leland and Dhamirah Coombes

Cravendale — Cats with Thumbs

Lurpak — Rainbow

Lurpak, Cook's Range — Adventure Awaits

Lurpak, Lurpak Butter — Kitchen Odyssey

Arla Foods, Lurpak — Saturday is Breakfast Day

CPC, Mazola — Doughnut

Carte D'Or, Carte D'Or Ice Cream — Sunday Lunch

Country Butter Marketing Co, Country Life Butter — Picnic

English Butter Marketing Company, Country Life Butter — Grocer Man

Haagen Dazs UK Ltd, Haagen Dazs — Heat

Kraft, Dairylea Dunkers — Dino Time

National Dairy Board, Bottled Milk — Archimedes

National Dairy Council, Bottled Milk — Rivals

National Dairy Council, Childrens Milk — Bones

National Dairy Council, Doorstep Delivery — Daybreak

National Dairy Council, Doorstep Delivery — Naughty Boys

National Dairy Council, Milk — Kop Song Boy

National Milk Publicity Council, Milk — Sailors

Pillsbury, Häagen-Dazs — Cafe

Unigate Dairies, St Ivel Cheese Wedges — Grand Canyon

Google, YouTube — Viewers

Instagram, Instagram Stories — A day on planet Stories

MailChimp — JailBlimp

MailChimp — KaleLimp

Square Space, Build A Website — Atlas