Searching Winners

Medical Aid For Palestinians — I Know

Henning Knoepfel and Jack Patterson

Life360 — I Think of You (Dying)

Diageo, Guinness — A Lovely Day

CALM — Evelyn

Morrisons — Fish

Hannah Birkett

Under Armour — Be The Problem

Harry Wheeler

Life360 — I Think of You (Dying)

Feral Child, Steve Ayson and Nella Addy

The Respite Association — Member of the British Empire

Beats by Dre — Some Play, Others Glide

Claude AI — Keep Thinking

StreetDoctors — Fatal Question

Confused.com — Just Used Confused

John Lewis — Tableau

Ameena Kara Callender

Netflix — You're Not Ready

Sam Ashwell and Jake Ashwell

Shelter — Our House Is Not A Home

Wake The Town

Puma — Go Wild

Abi Leland and Ed Bailie

PETA UK — Happy Christmassacre

Mr Motivator's Bed Bank — Wrong Side of The Bed

Tesco, Clubcard — 30 Years of Clubcard

Ffern — Pink Sky at Night

Away — Travel Changed Me

Connor Coolbear

Andrex, Toilet Roll — Get Comfortable: Conquer the First School Poo

Toby Williams

Motorway — Magic

Škoda UK — Electric,But Škoda

Confused.com — Just Used Confused

John Lewis — Tableau

Sam Robinson and Jacob Swan Hyam

The Samaritans and Brighton & Hove Albion Football Club, Together Against Suicide — Kick Off The Conversation

John Lewis, Christmas — Where Love Lives

Dominic Bastyra

Andrex, Toilet Roll — Get Comfortable: Conquer the First School Poo

CALM — Evelyn

Tempo — Taxi

Mr Motivator's Bed Bank — Wrong Side of The Bed

Helen Rogerson and Owen Hunter Jenkins

BBC, BBC iPlayer — Jazz Emu

Andrex, Toilet Roll — Get Comfortable: Conquer the First School Poo

Andreas Nilsson

Andrex, Toilet Roll — Get Comfortable: Conquer the First School Poo

The LEGO Group x FORMULA 1 — Bricks on Track: Building the LEGO F1 Drivers’ Parade

Coinbase — Everything Is Fine

Apple, iPhone 17 Pro — A Critter Carol

Daniel Byrne, Genevieve Wood and Tim Cherry-Jones

Channel 4, Educating Yorkshire — School's Back

KFC — Obsession

Mark Gethin