Building on its original mission, the British Arrows further enhanced its commitment to the industry’s future by launching the Young Arrows — the only awards in the UK dedicated exclusively to recognising emerging talent across all disciplines of British moving image advertising. This initiative plays a vital role in encouraging fresh voices and perspectives —voices upon which the long-term health, relevance, and creativity of our industry depend.

Now celebrating its fiftieth anniversary, the British Arrows remains the most respected awards show in the UK, proudly paving the way for new generations of talent and setting the standard for excellence in our industry.