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Celebrating innovation,
bravery and
artistry

Founded in 1976, the British Arrows is a not-for-profit awards organisation that consistently champions, celebrates and rewards the innovation, bravery and artistry within UK moving-image advertising. Each year we bring the entire advertising industry together under one roof to honour the best campaigns and craft.

While technology and media have evolved dramatically over the past five decades, the core principles of great craft have remained unchanged. Talent, dedication, creativity, and professionalism never go out of style — and it is these enduring qualities that the British Arrows continues to champion and support year after year.

Board of Directors

Fifty years of
excellence

Building on its original mission, the British Arrows further enhanced its commitment to the industry’s future by launching the Young Arrows in 2022 — the only awards in the UK dedicated exclusively to recognising emerging talent across all disciplines of British moving-image advertising. This initiative plays a vital role in encouraging fresh voices and perspectives to protect the long-term health, relevance, and creativity of our industry.

Now celebrating its 50th anniversary, the British Arrows remains the most respected awards show in the UK, proudly paving the way for new generations of talent and setting the standard for creative excellence in our industry.

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