Hitting a half-century: The Arrows at fifty

As the awards celebrating British brilliance in TV advertising reaches its 50th birthday, Tim Cumming talks to the recently announced 2026 jury chairs, Lizie Gower and Ben Priest, as well as Chairman of the Arrows Board of Directors, Simon Cooper. They discuss the Arrows' impact and ongoing legacy, and how it can support craft and creativity in challenging times.

A week is a long time in politics, but 50 years is several lifetimes wrapped up in to one bundle when it comes to the ever-changing vistas of advertising and the creative industries.

For the British Arrows, celebrating 50 years of promoting, supporting and rewarding British creativity and craft next year, it’s a suitable stopping place to look back, peer ahead and test the ground beneath for telltale tremors of change.

SHOTS interviewed our Jury Chairs and Simon ahead of 50th show. To read the full article, click here.