The Art of Craft Episode 3: Ellie Johnson

 The Art of Craft series celebrates the artistry behind TV advertising, in collaboration with Thinkbox and the British Arrows, highlighting the exceptional talent that transforms TV advertising from the ordinary into the unforgettable.

Each film explores the work of a Craft Arrows winner, focusing on a specific discipline—whether it’s directing, editing, animation, casting, cinematography, or beyond—and reveals how their expertise brings creative visions to life.

In this film, we speak to Ellie Johnson, editor and partner at tenthree, who edited Bodyform/Libresse’s ad ‘Never Just a Period’.

Ellie Johnson - Editor

Johnson became an editor at Speade, where she was mentored by critically acclaimed talents Sam Sneade and Leo Scott and made a name for herself as a creative and widely sought-after editor. She has won top awards in editing at the British Arrows, Creative Circle, D&AD, MVA’s, AICP and the Clio awards, ranking first or second in Televisual’s Top Ten Editors list from 2021 to 2025 and becoming a partner at tenthree, where she continues to build her career.

Check out Ellie's latest work here.

Bodyform/Libresse, ‘Never Just a Period’

Watch Here

Creative agency: AMV BBDO
Production company: SMUGGLER
Director: Lucy Forbes
Exec producer: Lucy Kelly
Production co. producer: Claire Jones
Production manager: Ellie Sanders Wright
Casting director: Ali Fearnley
Service company: Emote Films
Executive producer: Bogdan Petkovic
Line producer: Marija Markovic

CCO: Nicholas Hulley & Nadja Lossgott
Creative director: Nicholas Hulley & Nadja Lossgott
Creative team: Lauren Peters & Augustine Cerf
Creative design director: Vanessa Fowler Kendall
Designer: Dian Sofia
Motion designer: Francesca D’Costa
Agency planning team: Margaux Revol & Summer Taylor
Agency account team: Henrietta Corley, Victoria Norringto, Semran Kooner, Louise Mather
Agency producer: Rebecca Sharf
Junior producer: Lilli Burridge Payne
Media agency: Zenith
Edit: Tenthree
Editor: Ellie Johnson
Assistant editor: Ella Oliver
Producer: Ed Hoadley & Rachel Goodger
Post-production company: Framestore
Creative director: Sharon Lock
Producer: Sara Beckman

VFX supervisor: Murray Butler
FX: Philip Child
2D character animation: Jocie Juritz
Flame lead: Andy Salter
Flame: Paul O’Brien & Vinny David
Nuke artists: Aitor Echeveste & Hakon Loberg
Design: Sharon Lock, Craig Maxwell, Charlie Keeper, Jack Field, Daniella Marsh
Production coordinator: Rachel Knight
Production assistant: Jamie Scott
Head of data services: Madeleine Haydon
Grade: Cheat
Producer: Sarah Banks
Colourist: Toby Tomkins

Music: Soundtree
Founder/composer: Peter Raeburn
Music arrangers: Luke Fabia, Benjamin Jones, Luis Almau, Peter Raeburn
Music supervisors: Jay James & Colin McIlhagga
Stop-frame animator: Anna Mantzaris
Sound studio: 750mph
Audio producer: Olivia Ray & Carla Thomas
Sound engineer: Sam Ashwell & Giselle Hall
DOP: Polly Morgan
Photographer: Aleksandra Martinovic

Awards Won:
Editing Gold - CICLOPE Festival Post-Production 
2D & Stop Motion Gold -CICLOPE Festival Animation 
Gold -Shark Awards Kinsale - Best Re-Record of Licensed Music 
Winner - British Arrows - Commercial of the Year Special Award 
Gold - British Arrows - Best Over 90s Commercial 
Gold - British Arrows - Household Goods
Silver - British Arrows- The Impact Award 
Craft Gold - British Arrows- Director – The Frank Budgen Award (Lucy Forbes) 
Craft Gold - British Arrows Achievement in Production (Rebecca Scharf, Claire Jones)