British Arrows Winners

BSkyB, Sky Digital — Seagull

David Payne and John Pennicott

BT Broadband — Burst Pipe

Mark Mason at Asylum

Boots, No.7 — Stay perfect

Dougal Wilson

Department For Transport, Anti-Drink Drive — Crash

Ringan Ledwidge

EA games, Black — Bullets

Nick Allder

FIRE SAFETY — Breathe

Steve Smithwick

Honda, HR-V — Stepping

Supple Nam

Jeep Grand Cherokee — Shake

Bob Hollow & Stuart Murdoch

Reebok UK, Brand — Sofa

Mark Ward

Right Guard — Wrecking Ball

Mark Ward at Asylum and Kamil Jafar at Flash

STELLA ARTOIS — Triple Piano

Miguel Jorge Mendoza Brito

Sara Lee, Brykcreem — Effortless

John Pennicott & David Payne @ Asylum

Sony Bravia — Extreme Detail

Mark Mason & David Payne @ Asylum

Sony, Bravia 4K — Four Times The Detail

Paul Mann at Machine Shop SFX

Sony, Bravia — Paint

Mark Mason & Paul Dunn @ Asylum

Sony, PlayStation — Shapes

Bob Hinks

The New York Times — Tornado

George Gibbs & Stuart Murdoch

Three — Make It Right

Andy Heath

Ubisoft — Defy

David Lee

BBC, BBC — Bringing Us Closer

National Centre for Domestic Violence — Abusers Always Work From Home

Audi — Clowns

Jana Dopitova

BBC Marketing, BBC 2 Pedigree Comedy Idents — BBC 2 Pedigree Comedy Idents Morgan Freeman

Maralyn & Aaron Sherman

CHANNEL 4 — Facejacker

Kristyan Mallett

Channel 4 — Jamie's Return

Aaron & Maralyn Sherman

Ikea — One Room Paradise

John Lewis & Partners, Christmas — The Boy and the Piano

Maralyn Sherman and Conor O’Sullivan

Mattessons — Hank

Catherine Scoble

Nestlé, Kit Kat — Double act

Fiona Fellows, Bill Turpin

Skoda, Skoda Octavia estate 4x4 — Gymnast

Allison Sherwood

Sony PlayStation — Sancho and Ramiro

Kate Halfpenny

TUI Travel, Thomson holiday — Simon The Ogre

David Dupuis, Michele Baylis

giffgaff — Undead

Paul Hyett and Candy Alderson

Greater London Council, Anti Pavement Parking — Angry of London

Hanson Trust — Hogwash

Hedges & Butler, Tiffany Wines — Sam & Janet's Evening

Kenner Parker, Trivial Pursuit — East West

Melody Radio — Mouthy Twit

Opticians Association, Eye Care — Bus Stop

Reebok UK, Sports Shoes — Shoes in Action