Founded as JAMM in LA in 2014 by established industry veterans Asher Edwards, Jake Montgomery, and Andy Boyd, JAMM / TASTE offers a powerful combination of innovative artistry and advanced technology, collaborating on complex productions that come to life with 2D and 3D visuals, and precise colour finishing.

We spoke to Executive Producer, Louise Unwin, about pushing creative boundaries and how to cultivate confidence in young artists..

What’s the main reason for coming on board as a sponsor for the Young Arrows?

For us, the Young Arrows are all about giving real opportunities to the next generation of talent. We love that the awards are now free to enter, it makes a huge difference. It means someone’s work can be recognised based on creativity and craft alone, not whether they can afford the entry fee. That’s exactly how it should be.

At JAMM, we believe in backing emerging voices. Whether it’s through mentoring new talent in our studio or working alongside emerging creative teams and directors, we know how important it is to give people a proper shot early in their careers. The Young Arrows is doing just that. Putting the spotlight on people who might not always get seen and giving them the confidence and platform to grow. It’s refreshing, it’s necessary, and we’re proud to support what they stand for.

What are some of the challenges young people face starting off in the industry, and what can we do about these challenges?

Starting out in this industry can feel intimidating. There’s a lot of talent, a lot of noise and it’s easy to feel like you’re on the outside looking in, especially if you don’t already know someone in the industry.

Confidence is a big one, many young artists underestimate their own voice because they don’t see people like them represented, or they’re afraid of messing up in a high-pressure environment. But that’s exactly when support matters most.

We believe in backing new voices, we all remember what it was like starting out, and we want to be the kind of studio that helps make those first steps feel possible.

What do you think are the most important skills/qualities that young professionals need when starting out in the advertising industry?

We’d say curiosity, adaptability and a genuine love of craft are everything when you’re starting out.

You don’t need to know it all on day one, but you do need to want to learn. The advertising world moves fast, and the people who thrive are the ones who ask questions, take feedback well, and stay open to new ways of working.

We also think having a strong eye (or ear) for detail and a collaborative mindset goes a long way. Whether you’re in VFX or production, your ability to work as part of a team and bring something personal to that process is just as valuable as your technical skillset.

Lastly, patience and perseverance. Advertising can be intense, but if you keep showing up, stay passionate about your craft, and keep pushing your own boundaries, people notice. That’s when the doors start to open.

What are you most looking forward to for the rest of the year creatively?

This year, we’re fired up to carve out a space for bold, original visual storytelling in advertising. With the opening of our London studio, we’re coming in with fresh eyes, a hunger to innovate, and a genuine love for the craft. We’re looking forward to collaborating with agencies, production companies and directors to push the creative boundaries of what advertising can be. We’re looking to bring what we have built in the US to the UK market and the sponsoring of the music video director category is a testament to that.

Ultimately, our goal is simple: create work that people remember. If we can do that and have a blast along the way, we’ll consider it a successful year creatively.

Thank you to JAMM for sponsoring the Music Video Director Award.