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In conversation

with Moore Kingston Smith

16 February 2022

This week, we caught up with Graham Tyler, Chairman and Partner of leading accountancy firm Moore Kingston Smith, to talk about why it’s more important than ever that we celebrate work and talent following the pandemic.

Moore Kingston Smith has long been a supporter of creativity, working closely with all parts of the industry for many years. A firm of accountants and business advisers, they have a big presence in London with over 60 partners and more than 500 staff based in the capital, and an additional 30,000 people in 110 countries across the rest of the world. With a London office set up exclusively for media clients and a counterpart firm in LA, Graham has been at the helm of Moore Kingston Smith’s focus on the creative sector for decades, having worked in the industry for 40 years, counting directors, producers, post houses and agencies among his clients. They provide a service that goes far beyond crunching the numbers!

“Creative companies differ to those in other sectors, so it’s important to look at the post covid world in a slightly different way. We look at companies from all angles to fully understand what is going on in the business and industry alike. We’ve seen some changes over the tempestuous period but more than most, this industry is incredibly resilient and will always find its way.”

And it’s Graham’s genuine interest in the sector and its people which has allowed him to develop a deeply ingrained understanding of the creative industry on both sides of the Atlantic.

“Covid forced many agencies to change the way creative was devised, produced, and delivered. However, the need to overhaul established practices has also helped agencies rediscover their creative spark and build more robust business models” Graham says, adding that “Advertising businesses have made greater use of technology, remote filming, working in 'bubble' groups and other practices, to keep producing adverts safely.”

With Moore Kingston Smith stepping into its fifth year of sponsorship with the British Arrows, we asked why they believe it's still important to support the industry in 2022?

“It’s increasingly important to support the creative sector and put back into what is a relatively small industry - it’s not millions of people. It’s a much smaller group of incredibly talented people and that in itself needs to be supported, protected, and celebrated. The first awards show I went to was The British Arrows at Grosvenor House in Mayfair. Even back then it was the most prestigious - as it continues to be. I know I won’t be the only one that’s thrilled to be back there this year, and after the pandemic - it feels all that more special.”

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