Access All Arrows — Cabin Edit House

Cabin is a global creative editorial studio built on dedication to craft. Cabin offers a curated roster of editors who are passionate storytellers. Cabin’s high level of service and its boutique approach to client collaboration has resulted in long-standing and award-winning relationships with directors, agencies, and brands.

We spoke to Managing Director, Kayt Hall, and Executive Producer, Ruth Minkley, about curiosity, craft, and why building opportunities for emerging talent is vital for the future of advertising.

What’s the best part about sponsoring the Young Arrows?

KH: Sponsoring the Young Arrows is the opportunity to support and celebrate the next generation of creative talent. This industry thrives on fresh thinking, bold ideas, and new perspectives, the Young Arrows shine a spotlight on exactly that. Being part of something that recognises emerging talent is inspiring as well as essential for the future of advertising.

What’s the main reason for coming on board as a Sponsor for the Young Arrows?

KH: One of the things I am passionate about and part of the ethos at Cabin is about building young talent. It’s therefore an extension of who and what we are at Cabin; to sponsor the Young Arrows. No brainer.

What do you think are the most important skills/qualities that young professionals need when starting out in the advertising industry?

KH: Stay curious above all else - curious minds don’t settle for the first idea / thought; they explore the second, the third, and the slightly weird one that turns out to be brilliant. Curiosity fuels growth. It’s what pushes us to learn from others, seek feedback, experiment with new tools, and stay ahead of cultural and technological shifts. It keeps ideas fresh, thinking sharp, and work meaningful.

And keep a sense of humour.

What’s the role of the Young Arrows within the advertising industry?

RM: The Young Arrows shines a spotlight on the next generation of creative talent - elevating fresh voices, diverse perspectives, and innovative thinkers who are shaping the future of our industry. These voices are more important than ever. More than just an awards show, The Young Arrows is a celebration of emerging talent and craft. It’s an introduction to the industry - a chance to meet potential collaborators and mentors, and hopefully, a door-opener to exciting new opportunities.

What are some of the challenges young people face starting off in the industry, and what can we do about these challenges?

RM: Rising living costs, especially in cities like London, make it hard for young people to afford accommodation and travel, particularly if they can't live with friends or family. Companies could potentially help by offering travel support and sponsorships. It’s not an easy fix, but it’s an important topic that should be addressed in industry discussions so we can reach out to a wider range of talent.

If you could change one thing about the way the advertising industry supports emerging talent, what would it be?

RM: Increase our presence in schools, not just colleges and universities so young people know the industry exists and what it offers. Many young people are already creating content on their phones, and there’s a real opportunity to show them that their craft has a place in advertising.

What advice would you give to anyone starting out in the industry? Or the best piece of advice you received early on in your career?

RM: The best piece of advice, ask questions! You learn so much from job to job, and every bit of experience helps you grow for the next one. Remember, you're part of a creative team, everyone has a role, so don’t feel like you need to know everything. Take the pressure off and ask the question.

Thank you to Cabin for sponsoring the Young Arrows Editing award.