50 Years of the Best British Advertising with Simon Cooper and Charlie Gatsky Sinclair

What actually makes creative work matter?

In this final episode of Season 3 of Technically Creative brought to you by KoobrikLabs, Orlando Wood sits down with Simon Cooper and Charlie Gatsky Sinclair — our outgoing and incoming Chairs of the British Arrows — ahead of the 50th British Arrows Awards. 

Drawing on 50 years of advertising history, this episode explores how creative industries evolve through technological change, why audiences still respond to human endeavour, and what the future of creativity might look like in the age of AI.

Topics covered in this episode include:

• The evolution of the British Arrows over 50 years
• Craft vs automation in the age of AI
• Why effort and difficulty still matter in creative work
• The role of taste in advertising, film, and storytelling
• The Young Arrows and supporting emerging creative talent
• How AI is changing the creator economy and media industries
• What the best advertising work still gets right

Technically Creative is a podcast about AI, creativity, and the business of making things.

Listen to the full episode on your favourite podcast streaming service:

Itunes 👉 https://podcasts.apple.com/us/podcast/koobriklabs-podcast/id1804568294

Spotify 👉 https://open.spotify.com/show/2TuJVszRV4VEOovCPope4K

YouTube 👉 https://youtu.be/xeR9xDwVxeY