5 MW WEB

5 Minutes With


Ella Barker

18 January 2023

So we’ve taken a moment to reflect on the inaugural Young Arrows late last year and wanted to put a spotlight on those who helped us make the event the success it was.

The Young Arrows supported young talent in the curation of the awards by employing emerging crew to cover various aspects of the initiative. We sat down with each of these rising stars to talk about their experience in our new series, "5 Minutes With"…. First up is Ella Barker from Talent Republic who recruited our fantastic host Reggie Yates.

How did you get involved in the Young Arrows?

Talent Republic’s Founder, Anne Batz is on the Board of the British Arrows and for the last five years has helped secure well-known guests and hosts for the Arrows.

For the past two years I’ve been lucky enough to assist her in this, so when the Young Arrows was announced she asked me to take the reins.

Ella Barker, Talent Republic

What did you do and how do you feel it went?

It started with a meeting with Olivia Bertolotti from YMU discussing Reggie’s incredible youth initiative ‘Pass the Mic’ - an educational network and support system which provides a safe place for young creatives to seek advice and guidance. So, from the outset Reggie felt like the perfect fit for Young Arrows and everything they stand for. Lisa, Claire and Jani loved the idea, and we began the negotiation stage. There was a lot of back and forth, mainly due to Reggie’s crazy schedule, but we got there in the end.

As for how it went … Reggie smashed it… no question.

What impact do you think this will have on your career?

It has already had an impact. As I championed Reggie, and oversaw all the negotiation, contractual and logistical elements, it was a big confidence builder. It also strengthened my relationships across the wider teams at YMU and the British Arrows.

The evening of the awards was inspiring and I had the opportunity to meet lots of our agency clients in person, which was an added bonus.

What do you think the benefits are of giving young talent opportunities in this way?

More than I can fit into a few lines ... It gives us the opportunity to showcase our skills and helps build confidence. It allows us to get our name out there and connect with some key movers and shakers in the industry.

What are your career goals?

I love the work we do at Talent Republic and feel really grateful to have been very hands on in several successful campaigns – especially Katy Perry for Just Eat and all our recent Christmas work for Asda, Boots and Sainsbury’s.

That said, I know I am just getting started, the nature of what we do is constantly evolving, so there is a lot more to learn.

I would love to take more of a lead on casting for our campaigns, particularly those aimed at Gen Z ... and of course one day work with Beyonce...

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