Sainsbury’s – Cake or Not Cake?

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Advertising Agency


Production Company



Joseph Mann


Advertising Agency: Wieden+Kennedy
Executive Creative Director: Susan Hoffman
Creative Directors: Juan Sevilla and Joe De Souza
Associated Creative Directors: Freddy Taylor and Phillipa Beaumont
Creatives: Brendan Madden and Spencer Llewellyn
Group Account Director: Ollie Pym
Account Directors: Hazel McPartlan and Eldar Chen
Account Manager: Nicholas Minnott
Chief Strategy Officer: Dan Hill
Strategy Director: Georgia Challis
Planner: Ollie Chakraverty
Comms Planning Director: Martin Bassot
Comms Planner: Calvin Lyon
TV Producer: Tom Dean
TV Production Assistant: Lea Georgiev
Project Director: Mark D'abero
Account Manager: Ryan Teixeira
Business Affairs: Jo Woodford and Helena Tomas
Production Company: Blinkink
Director: Joseph Mann
Producers: Bart Yates, Josh Smith and Matthew Day
Cinematographer: Matthew Day
Animation Company: Electric Theatre Collective
Animation Company: Director Oscar Wendt
Editing Company: Stitch
Editors: Max Windows and Alice Clarke
Colourist: Luke Morrison
Audio Company: 750mph Music
Music Company: Major Tom
Sound Designers: Marcin Pawlik and Olivia Ray
Composers: Adam Shaw and Timothy Clarke
Music Supervisor: Tessa Harris

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