APA is the trade body for production companies, animation, VFX, immersive, sound design, music & editing companies making commercials.

The APA’s objective is to create the best conducive business environment for our members to operate in. We provide standard contracts, production advice, recommended crew rates, advice on non standard contracts and copyright, disputes resolution, training, promotion and marketing members services and enable members to access new markets in the UK and internationally.

The APA helps provide a framework within which members can manage their key business relationships. The standard production agreement is the basis on which production companies are engaged by advertising agencies. Our work with the agencies association, the IPA, addresses production issues and resolves disputes. Members are provided with recommended terms for engaging crew. We routinely advise on issues such as copyright, insurance, contractual issues and foreign service companies.

One of the invaluable things that APA member companies do is to identify, nurture, promote and support young talent, so we are pleased to sponsor these important awards that give that young talent a platform- as recognition is a key to moving their careers forward.