Clearcast is best known for clearing ads.

In the UK, broadcasters mustn’t show ads that are misleading, harmful or offensive. So before ads are shown, we check they comply with the UK Code of Broadcast Advertising. We make it easy for brands to advertise responsibly. 

We’re proud to play a much wider role in the world of TV advertising and are partners in the advertising process from script to screen.  Whether agencies and advertisers are short on time, struggling with complex claims, or need advice on set, we’ve got it covered.

Our award-winning Training Programme welcomed 700+ delegates in 2022, offering unique advice on the clearance process and hot topics like gambling rules and environmental claims.

We listen to our friends in the industry about what’s needed for a smoother ride and collaborate with the right teams to harness new technologies and produce innovative and streamlined products and services. An example of this would be the 2022 launch of our optional delivery service, which takes place in parallel to clearance.

We’re committed to making ads more accessible. With our new submissions system, The Library, we’ve introduced a subtitling marketplace, giving advertisers the choice to add subtitles in parallel to the clearance process, and connecting them to subtitling providers. The Library also contains a tick box for agencies to declare if the ad is subtitled, allowing us to report levels back to the industry.