Founder, Who Wot Why
With today's fast turnarounds and budgets craft is often becoming a bit of a lost art. The challenge is to work with these constraints and not give up at any stage. I believe you have to push things all the way. Craft should be everywhere: in the film-making, in the writing, even in the design of the end frame
Sean Thompson is a writer, creative director and filmmaker. He recently set up the agency Who Wot Why with partners Matt “The Cog” Gooden and Ben “Paddy Power” Walker. They are friends who have worked together for many years. Their mission is to make brands famous through big strategic thinking, writing and film making that gives maximum bang for a client’s buck.
The team worked as a trio at Wieden+Kennedy London where they created Honda Everyday. Aside from writing with Matt and Ben, Sean’s creative highlights include Honda Grrr and The Impossible Dream. The films won back-to-back Commercials of the Year at the British Arrows. Honda Grrr also picked up two coveted black D&AD pencils and the Cannes Grand Prix. It became Adweek’s Ad of the Decade, The One Show’s Best Car ad of last 25 Years, The Gunn Report’s Top 20 ads of the 21st Century and on top of that Honda sold out of diesel engines in six months.
Sean directs through Who Wot Why’s partner production company Dark Energy. His work includes films for BMW, Sky Sports and adidas. He co-wrote and directed the brand '07 Sports Art Project which was a multi-platform idea that made it into the New York Museum of Modern Art’s permanent archive.