Founding Partner, Somesuch
Exceptional craft is the basis on which Somesuch is built so it is not only a massive honour to chair the British Arrows CRAFT Jury, it is also something I feel very strongly about and I hope it shows in the jury I have agonised over curating the past few months. I'm very proud of the group of people that have accepted the role, from exceptionally talented and experienced ad people to exceptionally talented people from very modern platforms. I really hope the entries are as diverse as the jury...
Sally started her career as a runner at The Mill in 1995 where she was the only one who could make butterless marmite toast good enough for Pat Joseph.
Richard Firminger spotted her attention to detail and got her a job at WCRS, where she spent most of her time at The Ivy with Nicky Barnes. Rob Steiner noted she was so brilliant at redialing the Arsenal ticketline with such speed and efficiency that she got him tickets for every match, that he took her with him to BBH where she became a producer (and got told off at regular intervals for being too feisty).
She soon realised it was production companies she was made for and switched sides, learning her wares at Tomboy before heading to Academy where she spent 10 years as producer and the final few as joint MD. There she learned an extraordinary amount from the industry’s best: Lizie Gower and Nick Morris.
Sally, Nick Gordon and Tim Nash set up Somesuch. in July 2010 and they haven’t looked back. Their vision for the company is to make all kinds of great work, support their directors personally and build a brand in Somesuch itself.
Somesuch is now an award winning production company with a roster of 20 global directors creating commercials, music videos, content, branded entertainment and film.
In 2015 alone, Somesuch won a host of awards from Cannes Lion to British Arrows, Clio and Creative Circle. Somesuch was also the most awarded production company at the D&AD awards this year and Production Company of the Year 2015 in Campaign Magazine.
Since opening, Somesuch have made commercials for clients such as Honda, Sony, Sport England, Three Mobile, Skoda, Emirates, Vodafone, San Miguel, Dulux, and Samsung. The music video department has also been producing award winning work, with promos for Paulo Nutini, Arcade Fire, Frank Ocean, Jamie xx and U2 to name a few.