Head of Film, Lucky Generals
It takes total dedication, skill and love to craft. A well-crafted film is something to be respected, applauded and rewarded. To win at British Arrows CRAFT you have to love what you do. The award isn’t the be all and end all to the winners but it’s an amazing piece of recognition to be proud of and I am truly proud to receive this request to be on the jury.
Joe is Head of Film at Lucky Generals. He’s been in advertising for the past 18 years, starting as a runner at Serious Pictures before switching sides. He climbed the ladder at Saatchi & Saatchi, moved to Publicis and then Crispin Porter + Bogusky before finding his home at Lucky Generals.