Anthony Moore

Founding Partner & Creative Director, Factory

Craft is about loving what you do.
It’s about taking pride in your work.
It’s about always pushing to make something better.
For me, British Arrows is absolutely vital in celebrating the amazing talent that is abundant within our industry.
Because craft matters.

Anthony is a Founding Partner of Factory Studios and the Factory Family group, which also incorporates SIREN, Texture and Honey. As Creative Director at Factory, Anthony has over 20 years’ experience in audio, music and broadcasting. With a talented team at the forefront of modern sound design, Factory has produced some of the most revered commercial work of recent years.

Anthony is passionate about promoting the craft of creative sound design and his work has been globally recognised by the likes of the Cannes Lions, BAFTA, D&AD, Clio’s, Music and Sound Awards and, of course, the British Arrows. Projects of note include an impressive body of work created for Honda, with films such as ‘Hands’, ‘Ignition’ and ‘The Other Side’ to name but a few. Anthony has also been involved in every John Lewis Christmas commercial since the launch of the iconic ‘Long Wait’ back in 2011. More recent projects have seen Anthony creating the sound design for Sainsbury’s and their ‘Mog’ Christmas campaign, plus work for the BBC, Virgin Media, Under Armour and Channel 4’s epic Rio 2016 Paralympics trailer ‘We’re The Superhumans’.