Andy Kelly

Production Designer, LUX

The British Arrows Craft awards is an important award for the British advertising industry. In my opinion we produce the highest quality of work anywhere in the world and, although awards are not why we do this job, it is rewarding and pleasant to be acknowledged by a group of your peers in an industry full of exceptional talent.

"Having swapped the mean streets of Belfast for the meaner streets of London 15 years ago, I have been busying myself as a production designer in the industry ever since. 

I have been lucky enough to be involved in some of the more noteworthy British adverts in my time and subsequently worked with a lot of talented, funny, grumpy, egotistical, insane, passionate, lovely and admiral people. I was lucky enough to win one of the British Arrows Craft awards a few years ago, and I look forward to getting to judge and discuss all the entries this year with my fellow judges. Bribes are encouraged."