Amanda James

Editor, Final Cut

For me, the British Arrows Craft Awards is year on year the clearest and most honest reflection of the good work that goes into making a commercial. Since I first attended a Craft awards night as a lowly Runner almost 20 years ago (embarrassingly overdressed - I was going to the ball) I've always found the night, and all it represents, hugely inspiring and aspirational. To now be asked to judge is an exciting, massive honour to me.