Film, craft and storytelling are still key components of the new media landscape. Recognising the filmic achievements of the very best of UK talent, across any of these platforms is what the British Arrows does best. It is an honour to be on their board.
Tony puts much of his creativity down to his late father who was an inventor of the 'Heath Robinson' mould.
Throughout his career he and his long-term creative partner Kim Papworth, have been fortunate enough to work at BMP, Leagas Delaney and BBH, under and alongside some of the industries most talented folks.
In 2000 they made the move to become Creative Directors of Wieden+Kennedy London.
Along the way they have produced effective, award winning campaigns for Volkswagen 'Dealers', Levi's 'Flat Eric', Nike's 'Run London', Honda's 'Power of Dreams', Lurpak's 'Good Food Deserves', but are most proud of the culture they have created at Wieden+Kennedy that has allowed others to do the best work of their lives.
He recently teamed up with new Executive Creative Director Iain Tait, formally of Poke and Google, to continue evolving the business.
He was made President of D&AD in 2007 and Global Partner of Wieden+Kennedy in 2009.