Tuesday 22 November 2016, London:A report this week ‘reveals’ that school leavers are lacking work place skills. Shocking isn’t it? Or rather, shocking that in two years since an almost identical report was published we’ve failed to do anything about it.
It’s starting to feel like reality is a little too close to what could make for the storyline of Charlie Brooker’s next Black Mirror episode or what Stephen Hawking feared – our technology becoming so intelligent, more human than humans, that it re-programs itself and takes over our lives… or at least our jobs and careers. Ok, a scary and somewhat unrealistic thought, but the point I’m trying to make, is that with technology and AI now in such an advanced place, how come we’re we still struggling with how to boil an egg?
"80% of young people require significant training once they are hired." So, enter stage right, our newly appointed prime minister to come to the rescue with her plans for ‘educational reform’. Will she then be championing better opportunities for students through vocational training? Brilliant! Oh, except she’s not. Instead she’s going to create more grammar schools that focus on a structured path to academia, bound by all rules and constraints that weed out the daydreamers, the odd ones out, the loners and ones who don’t fit in – Well they might not fit into a bank or a law firm but our industry is exactly where those odd shapes do fit… Not only that, they excel. Advertising has never needed them more.
And this is why I feel that it’s down to us, as a creative industry, to lead the way with our own reform in a way that then inspires other sectors outside of advertising to do the same. Those I’ve worked with, know one thing I’m passionate about – apart from cycling up hills and marmots – is this… the vocational aspect of education and real life skills and training affects our industry more than most. Let’s face it we’ve not been the best as an industry to open our doors and encourage talented individuals outside of the white, middle-class grad demographic – this needs to change. (Continue reading at Campaign.)
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