John Lewis & Partners, Christmas, The Boy and the Piano, made for adam&eveDDB by Academy, directed by Seb Edwards

Arrows

Best over 60 and up to and including 90 second
Best over 90 second commercial
Retailers
Integrated

Craft Arrows

CGI — Anthony Bloor, Jessie Amadio and Andy Steele at MPC
Make-up Hair & Prosthetics — Maralyn Sherman and Conor O’Sullivan
VFX — Kamen Markov, Anthony Bloor and Andy Steele at MPC
Production
Credits
  • Advertising Agency
    adam&eveDDB
  • Executive Creative Directors
    Mike Sutherland and Ant Nelson
  • Chief Creative Officer
    Richard Brim
  • Art Director
    Ant Nelson
  • Copywriter
    Mike Sutherland
  • Agency Producers
    Sally Pritchett, Natasha Alderson and Hayley Carter
  • Production Company
    Academy
  • Director
    Seb Edwards
  • Producers
    Rachael Donson, Antonia Vickers, Simon Cooper and Shirley O’Connor
  • Cinematographer
    Chayse Irvin
  • Production Designer
    Robin Brown
  • Hair, Makeup and Prosthetics
    Maralyn Sherman and Conor O’Sullivan
  • Casting Directors
    Kharmel Cochrane, Claire Catterson, Sasha Robertson, Nicci Topping and Jessica Ronane
  • Costume Wardrobe
    Joanna Johnston
  • Editing Company
    The Assembly Rooms
  • Editor
    Sam Rice-Edwards
  • Post Production Company
    MPC
  • Colourist
    Jean-Clement Soret
  • Lead 2D Artist / VFX Supervisor
    Kamen Markov
  • Lead 3D Artists
    Jessie Amadio, Anthony Bloor, Kubisi Younis and Andy Steele
  • On-Set Supervisors
    Daniel Benjamin and Kamen Markov
  • Head of 3D
    Anthony Bloor
  • Head of 2D
    Kamen Markov
  • Film Laboratory
    Cinelab London
  • Commercial Producer
    Aarti Mahtani
  • Audio Company
    Factory
  • Sound Designer
    Anthony Moore
  • Audio Producer
    Rebecca Bell

Sponsors

79Best over 90 second commercial

Special Award

John Lewis & Partners, Christmas, The Boy and the Piano, made for adam&eveDDB by Academy, directed by Seb Edwards

(L-R) Mike Sutherland Simon Cooper Andy Steedo Anthony Bloor Jessie Amadio Natasha Alderson Sally Pritchett

Reunion

Mike Sutherland
Simon Cooper
Andy Steedo
Anthony Bloor
Jessie Amadio
Natasha Alderson
Sally Pritchett

VFX
Silver Craft Arrow Winner