Best Crafted Commercial

Nike, Nothing Beats a Londoner, made for Wieden+Kennedy by Riff Raff, directed by Megaforce

Arrows

Best over 90 second commercial
Best Social Video
Integrated
Most Innovative Use Of Video
Sports

Craft Arrows

Achievement in Production — Nick Goldsmith and Matthew Fone at Riff Raff, Michelle Brough and James Guy at Wieden+Kennedy
Casting — Sophie North
Director - The Frank Budgen Award — Megaforce
Editing — Joe Guest at Final Cut
Writing — Tom Corcoran, Tom Bender, Paddy Treacy, Mark Shanley and Ryan Fisher
Sound Design — Sam Ashwell at 750mph
VFX — François Roisin and Sheldon Gardner at Time Based Arts
Production
Credits
  • Advertising Agency
    Wieden+Kennedy
  • Executive Creative Directors
    Iain Tait and Tony Davidson
  • Creative Directors
    Mark Shanley and Paddy Treacy
  • Creatives
    Tom Corcoran and Tom Bender
  • Agency Producers
    Michelle Brough and James Guy
  • Group Account Director
    Ryan Fisher
  • Production Company
    Riff Raff
  • Director
    Megaforce
  • Executive Producer
    Matthew Fone
  • Producer
    Nick Goldsmith
  • Cinematographer
    Nicolas Loir
  • Production Designer
    Marco Puig
  • Casting Director
    Sophie North
  • Editing Company
    Final Cut
  • Editor
    Joe Guest
  • Post Production Company
    Time Based Arts
  • Colourist
    Simone Grattarola
  • Lead 2D Artists / VFX Supervisors
    François Roisin and Sheldon Gardner
  • Film Laboratory
    Cinelab London
  • Commercial Producer
    Aarti Mahtani
  • Audio Company
    750 mph
  • Sound Designer
    Sam Ashwell
  • Social Creative
    Joe Bruce
  • Social Producer
    Ash Lockmun
  • Social Producer
    Tom Dean
  • Social Director
    Finn Keegan
  • Social Cinematographers
    Julian Baschieri and Finn Keegan
  • VFX Supervisor
    James Allen at Time Based Arts
Best Crafted Commercial