Arrows Shortlist

JURY DECISIONS

Please note that in any given shortlisted category the jury may:
- decide to give more than one award
- decline to give an award
If there is only one shortlisted commercial in a category, it does not guarantee an award.

ALCOHOLIC DRINKS 

Absolut, Vodka, The Vodka with Nothing to Hide
made for BBH by Somesuch, directed by Sam Hibbard.

AUTOMOTIVE

Audi, Audi Q8, The Big Entrance
made for BBH by Rogue, directed by Sam Brown.

Audi, Audi Technology, Escape
made for BBH by MJZ, directed by Matthijs van Heijningen.

Exxon Mobil, Boxers
made for AMVBBDO by Stink Films, directed by Jones+Tino.

Jaguar Land Rover, Land Rover - 70 Years, Born Adventurous
made for Spark44 by You Are Here, directed by Joe Connor.

Volvo, XC90/V90, The Unseen Ocean
made for Grey London by Pulse Films, directed by D.A.R.Y.L.

BEST OVER 15 AND UP TO & INCLUDING 30 SECOND

Waitrose & Partners, Christmas, Carol Concert
made for adam&eveDDB by Outsider, directed by James Rouse.

Waitrose & Partners, Christmas, Charades
made for adam&eveDDB by Outsider, directed by James Rouse.

Waitrose & Partners, Christmas, Fast Forward
made for adam&eveDDB by Outsider, directed by James Rouse.

BEST OVER 30 AND UP TO & INCLUDING 60 SECOND

Amazon Prime Video, Prime Video, Jack Ryan
made for Droga5 by Somesuch, directed by Steve Rogers.

Amazon Prime Video, Prime Video, Lucifer
made for Droga5 by Somesuch, directed by Steve Rogers.

Amazon Prime Video, Prime Video, Outlander
made for Droga5 by Somesuch, directed by Steve Rogers.

Amazon Prime Video, Prime Video, Vikings
made for Droga5 by Somesuch, directed by Steve Rogers.

Ancestry UK, AncestryDNA, Together Forever
made for Droga5 by Biscuit Filmworks, directed by Noam Murro.

Audi, Audi Technology, Escape
made for BBH by MJZ, directed by Matthijs van Heijningen.

BBC Sport, World Cup, The Tapestry
made for BBC Creative by Blinkink at Blink, directed by Nicos Livesey.

BT Sport, Take Them All On
made for AMVBBDO by Sonny London, directed by Fredrik Bond.

Cadbury, Mum's Birthday
made for VCCP by Academy Films, directed by Fréderic Planchon.

Department for Education, Every Lesson Shapes a Life
made for Havas London by Pulse Films, directed by 32.

Great Western Railway, Famous Five and the Missing Jewels
made for adam&eveDDB by Friends Electric, directed by Pete Candeland.

Lurpak, Lurpak Softest, Smooth
made for Wieden+Kennedy by Somesuch, directed by Kim Gehrig.

MoneySuperMarket, MoneySuperMarket.com, Epic Action Man
made for Mother by MJZ, directed by Tom Kuntz.

OVO Energy, OVO Energy, Get Mad
made for Uncommon by Biscuit Filmworks, directed by Andreas Nilsson.

The AA Charitable Trust, Drowsy Driver
made for adam&eveDDB by Biscuit Filmworks, directed by Big Red Button.

Waitrose & Partners, Christmas, Fast Forward
made for adam&eveDDB by Outsider, directed by James Rouse.

BEST OVER 60 AND UP TO & INCLUDING 90 SECOND

John Lewis & Partners, Christmas, The Boy and the Piano 90"
made for adam&eveDDB by Academy Films, directed by Seb Edwards.

John Lewis & Partners + Waitrose & Partners, Bohemian Rhapsody 90"
made for adam&eveDDB by Blink Productions, directed by Dougal Wilson.

BEST OVER 90 SECOND COMMERCIAL

BBC, BBC One Christmas, Wonderland
made for BBC Creative by Rogue, directed by Sam Brown.

BBC Music, BBC Sounds, Listen Without Limits
made for BBC Creative by Riff Raff, directed by Megaforce.

Department for Education, Every Lesson Shapes a Life
made for Havas London by Pulse Films, directed by 32.

John Lewis & Partners, Christmas, The Boy and the Piano 140"
made for adam&eveDDB by Academy Films, directed by Seb Edwards.

John Lewis & Partners + Waitrose & Partners, Bohemian Rhapsody 150"
made for adam&eveDDB by Blink Productions, directed by Dougal Wilson.

Nike, Nothing Beats a Londoner
made for Wieden+Kennedy by Riff Raff, directed by Megaforce.

Sainsbury's, Christmas, The Big Night
made for Wieden+Kennedy by Partizan, directed by Michael Gracey.

Three, Three UK, #PhonesAreGood
made for Wieden+Kennedy by FRIEND, directed by Ian Pons Jewell.

BEST SOCIAL VIDEO

Aldi, Veg Dwight
made for by McCann Manchester, directed by Dave Price and Neil Lancaster.

Apple, HomePod, Welcome Home
made for Apple by MJZ, directed by Spike Jonze.

Essity, Libresse/Bodyform, Viva La Vulva
made for AMVBBDO by Somesuch, directed by Kim Gehrig.

Mars, Skittles, Pride 2018
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

Nike, Nothing Beats a Londoner
made for Wieden+Kennedy by Riff Raff, directed by Megaforce.

Pernod Ricard, Ruavieja, The Time We Have Left
made for Leo Burnett Madrid by Tesauro, directed by Felix Fernandez de Castro.

The Cybersmile Foundation, Trolling Is Ugly
made for adam&eveDDB by FreeFolk/cain&abel, directed by Will Blackburn & Lily Scarlett.

The Football Association, England World Cup Squad Announcement
made for Wieden+Kennedy by Somesuch, directed by Dan Emmerson.

Three, Three UK, #PhonesAreGood
made for Wieden+Kennedy by FRIEND, directed by Ian Pons Jewell.

BEST UP TO & INCLUDING 15 SECOND

B&Q, Palmi Toilet Seat, Duck
made for Engine by Somesuch, directed by Sam Hibbard.

Mars, Skittles, Beaver
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

Mars, Skittles, Cat
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

Mars, Skittles, Claw
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

Mars, Skittles, Light Switch
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

Mars, Skittles, Opera
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

Mars, Skittles, Shave
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

BRANDED ENTERTAINMENT

Domino's, The Recovery Channel
made for VCCP by VCCP Kin, directed by Jake Fisk and Daniel Symes.

IKEA, Household Goods, Be a Maverick with Fabric
made for Mother by Pulse Films, directed by Oscar Hudson.

Jaguar Land Rover, Range Rover Sport PHEV, The Dragon Challenge
made for Spark44 by Carnage, directed by Sam Brown and Tom Barbor-Might at Carnage.

Johnson & Johnson, Nurses Change Lives
made for BBDO New York by MJZ, directed by Nicolai Fuglsig.

Lucozade, Lucozade Sport, Made to Move
made for Grey London by Believe Media London, directed by Michel + Nico.

On Running, On Running & Redbull TV, Tim Don: The Man with the Halo
made for by Hungry Man, directed by Andrew Hinton.

Volvo, XC90/V90, The Unseen Ocean
made for Grey London by Pulse Films, directed by D.A.R.Y.L.

CHARITY & PUBLIC SERVICE

Cancer Research UK, Adyan Reprise
made for Anomaly by The Garden Productions, directed by Olly Lambert.

Department for Education, Every Lesson Shapes a Life
made for Havas London by Pulse Films, directed by 32.

NHS, We Are the NHS
made for MullenLowe London by RSA Films, directed by Toby Dye.

Peter Tatchell Foundation, Gaydr
made for McCann London by Craft/McCann, directed by Blake Claridge.

Police Now, Take:90
made for Grey London by Town Productions, directed by Joseph Ernst.

Pride in London, Somewhere Over the Rainbow
made for BMB by Academy Films, directed by Billy Boyd Cape.

Royal National Institute of Blind People, See the Person, Not the Sight Loss - Escalator
made for The&Partnership by Biscuit Filmworks, directed by Big Red Button.

The AA Charitable Trust, Drowsy Driver
made for adam&eveDDB by Biscuit Filmworks, directed by Big Red Button.

The Cybersmile Foundation, Trolling Is Ugly
made for adam&eveDDB by FreeFolk/cain&abel, directed by Will Blackburn & Lily Scarlett.

White Ribbon UK, White Ribbon Day, If Love Hurts
made for by Somesuch, directed by Pete Giblin.

Women's Aid, The Unedited Truth
made for Engine by Riff Raff, directed by David Dearlove.

WWF, Fight for Your World
made for Uncommon by Strange Beast, directed by Daren Rabinovitch.

DIGITAL SERVICES

Ancestry UK, AncestryDNA, Together Forever
made for Droga5 by Biscuit Filmworks, directed by Noam Murro.

BBC Music, BBC Sounds, Listen Without Limits
made for BBC Creative by Riff Raff, directed by Megaforce.

BBC Sport, FIFA World Cup, The Tapestry
made for BBC Creative by Blinkink at Blink, directed by Nicos Livesey.

BT Sport, Take Them All On
made for AMVBBDO by Sonny London, directed by Fredrik Bond.

giffgaff, Stay Because You Want to Stay
made for giffgaff x Like Minded Individuals by Rattling Stick, directed by Ed Morris.

Housesimple, House Sold
made for The&Partnership by Mindseye, directed by Brad Lubin.

Three, Three UK, #PhonesAreGood
made for Wieden+Kennedy by FRIEND, directed by Ian Pons Jewell.

ELECTRONICS

Apple, Face ID on iPhone X, Unlock
made for Apple by Furlined, directed by Dougal Wilson.

Apple, Group FaceTime on iPhone, A Little Company
made for Apple by Furlined, directed by Dougal Wilson.

Canon, What's Your Next First?
made for VCCP by Merman, directed by Storror and Sebastian Solberg.

ENTERTAINMENT PROMOTIONS

Amazon Prime Video, Prime Video, Jack Ryan
made for Droga5 by Somesuch, directed by Steve Rogers.

Amazon Prime Video, Prime Video, Lucifer
made for Droga5 by Somesuch, directed by Steve Rogers.

Amazon Prime Video, Prime Video, Outlander
made for Droga5 by Somesuch, directed by Steve Rogers.

Amazon Prime Video, Prime Video, Vikings
made for Droga5 by Somesuch, directed by Steve Rogers.

BBC, BBC One Christmas, Wonderland
made for BBC Creative by Rogue, directed by Sam Brown.

BBC, Match of The Day, Different Skills
made by Hungry Man, directed by Andrew Chaplin.

BBC Three, Perfect Day
made for BBC Creative by Pulse Films, directed by 32.

Channel 4, 100 Years
made by 4creative, directed by Alex Boutell.

Channel 4, The Great British Bake Off
made by 4creative, directed by Alex Boutell.

The Sun, The World Cup 2018, Office Knockabout
made for Pulse Creative London by 76 Ltd., directed by Andy Lambert.

FINANCIAL & CORPORATE SERVICES

Camelot, The National Lottery, Fisherman
made for adam&eveDDB by Smuggler, directed by Mark Molloy.

Housesimple, House Sold
made for The&Partnership by Mindseye, directed by Brad Lubin.

MoneySuperMarket, MoneySuperMarket.com, Epic Action Man
made for Mother by MJZ, directed by Tom Kuntz.

MoneySuperMarket, MoneySuperMarket.com, Epic Sindy
made for Mother by Blink Productions, directed by The Bobbsey Twins from Homicide.

Sun Bingo, Are You Gonna Bingo?
made for The&Partnership by HunkyDory Films, directed by Jack Clough.

FOOD

Aldi, Northern Catch, Like Brands 'Fish Fingers'
made for McCann Manchester by Merman, directed by Juliet May.

Cadbury, Mum's Birthday
made for VCCP by Academy Films, directed by Fréderic Planchon.

KFC, Christmas Crossroads
made for Mother by MJZ, directed by Nicolai Fuglsig.

Lurpak, Lurpak Softest, Smooth
made for Wieden+Kennedy by Somesuch, directed by Kim Gehrig.

Waitrose & Partners, Christmas, Carol Concert
made for adam&eveDDB by Outsider, directed by James Rouse.

Waitrose & Partners, Christmas, Charades
made for adam&eveDDB by Outsider, directed by James Rouse.

Waitrose & Partners, Christmas, Fast Forward
made for adam&eveDDB by Outsider, directed by James Rouse.

HOUSEHOLD GOODS

Ancestry UK, AncestryDNA, Together Forever
made for Droga5 by Biscuit Filmworks, directed by Noam Murro.

Essity, Tena Men, Fudo
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

INTEGRATED

Aldi, Orange Christmas
made for McCann Manchester by Psyop at Stink, directed by Todd Mueller and Kylie Matulick.

BBC Sport, World Cup, The Tapestry
made for BBC Creative by Blinkink at Blink, directed by Nicos Livesey.

Burger King, Crispy Chicken Burger, BK £20K Bite
made for BBH by Mindseye, directed by Brad Lubin.

Department for Education, Every Lesson Shapes a Life
made for Havas London by Pulse Films, directed by 32.

John Lewis & Partners, Christmas, The Boy and the Piano
made for adam&eveDDB by Academy Films, directed by Seb Edwards.

John Lewis & Partners + Waitrose & Partners, Bohemian Rhapsody
made for adam&eveDDB by Blink Productions, directed by Dougal Wilson.

Nike, Nothing Beats a Londoner Case Study
made for Wieden+Kennedy by Riff Raff, directed by Megaforce.

Waitrose & Partners, Christmas, Too Good to Wait
made for adam&eveDDB by Outsider, directed by James Rouse.

INTERNATIONAL

Amazon, Amazon Alexa, Alexa Loses Her Voice
made for Lucky Generals by Hungry Man, directed by Wayne McClammy.

Apple, HomePod, Welcome Home
made for Apple by MJZ, directed by Spike Jonze.

Apple, iPhone X, Memory
made for Apple by Rattling Stick, directed by Ringan Ledwidge.

AT&T, Bus
made for BBDO New York by Somesuch x Anonymous Content, directed by Daniel Wolfe.

Dollar Shave Club, Get Ready
made by MJZ, directed by Steve Ayson.

Essity, Libresse/Bodyform, Viva La Vulva
made for AMVBBDO by Somesuch, directed by Kim Gehrig.

Geico, Car Insurance, Slide
made for The Martin Agency by Hungry Man, directed by Wayne McClammy.

International Committee of the Red Cross, Hope
made for Sra. Rushmore by Blur, directed by James Rouse.

Nike China, Sorry Bill
made for Wieden+Kennedy Shanghai by Somesuch, directed by Nick Gordon.

Oculus VR, Oculus VR Go, A Walk Down Memory Lane
made for Anomaly by Hungry Man, directed by Wayne McClammy.

Secret, Deodorant, We'd Rather Get Paid
made for Wieden+Kennedy Portland by Somesuch x Anonymous Content, directed by Raine Allen Miller.

INTERNATIONAL CAMPAIGN

Amazon, Amazon Alexa, Alexa Loses her Voice; Rebel; JB & Leslie
made for Lucky Generals by Hungry Man, directed by Wayne McClammy.

Mars, Skittles, News; Sandwich; Puppet
made for DDB Chicago by MJZ, directed by Steve Ayson.

Old Spice, Grooming Products, Stay Cool; Talk to the Land; Puzzled
made for Wieden+Kennedy Portland by Hungry Man, directed by Taika Waititi.

MOST INNOVATIVE USE OF VIDEO (including INTERACTIVE)

Nike, Nothing Beats a Londoner
made for Wieden+Kennedy by Riff Raff, directed by Megaforce.

The Cybersmile Foundation, Trolling Is Ugly
made for adam&eveDDB by FreeFolk/cain&abel, directed by Will Blackburn and Lily Scarlett Hurst.

Waitrose & Partners, Christmas, Too Good to Wait
made for adam&eveDDB by Outsider, directed by James Rouse.

NEW ADVERTISER

Collusion, Coming of Age
made for Uncommon by Somesuch, directed by Dan Emmerson.

NON-ALCOHOLIC DRINKS

McDonald's, McCafe, Flat What?
made for Leo Burnett London by Knucklehead, directed by Tony Barry.

Oasis, Togetherness
made for The Corner by Black Dog Films, directed by Jamie Delaney.

RETAILERS

IKEA, Ghosts
made for Mother by Blink Productions, directed by Dougal Wilson.

John Lewis & Partners, Christmas, The Boy and the Piano 140"
made for adam&eveDDB by Academy Films, directed by Seb Edwards.

John Lewis & Partners + Waitrose & Partners, Bohemian Rhapsody 150"
made for adam&eveDDB by Blink Productions, directed by Dougal Wilson.

McDonald's, GTA, Stacking Books
made for Leo Burnett Worldwide by Somesuch, directed by Sam Hibbard.

Sainsbury's, Christmas, The Big Night
made for Wieden+Kennedy by Partizan, directed by Michael Gracey.

TK Maxx, The Neverending Stocking
made for Wieden+Kennedy by Blink Productions, directed by Nick Ball.

Waitrose & Partners, Christmas, Fast Forward
made for adam&eveDDB by Outsider, directed by James Rouse.

SPONSORSHIP CAMPAIGN

BBC Two, Brand Refresh, Ident 1; Ident 2; Ident 3; Ident 4; Ident 5; Ident 6
made for Superunion and BBC Creative

Volkswagen, SUV, Russia; Semi-Pro; Wall Chart; Lucy; Australia; Leave it Blank
made for adam&eveDDB by Blink Productions, directed by Tim Bullock.

SPORTS

BBC Sport, World Cup, The Tapestry
made for BBC Creative by Blinkink at Blink, directed by Nicos Livesey.

Nike, Just Do It: Caster Semenya
made for Wieden+Kennedy Amsterdam by Park Pictures, directed by AG Rojas.

Nike, Nothing Beats a Londoner
made for Wieden+Kennedy by Riff Raff, directed by Megaforce.

Sport England, This Girl Can, Fit Got Real
made for FCB Inferno by SKUNK London, directed by Georgi Banks-Davies.

THE POWER OF FILM

Channel 4, 100 Years
made by 4creative, directed by Alex Boutell.

Essity, Libresse/Bodyform, Viva La Vulva
made for AMVBBDO by Somesuch, directed by Kim Gehrig.

Pernod Ricard, Ruavieja, The Time We Have Left
made for Leo Burnett Madrid by Tesauro, directed by Felix Fernandez de Castro.

Sport England, This Girl Can, Fit Got Real
made for FCB Inferno by SKUNK London, directed by Georgi Banks-Davies.

Stella McCartney, Breast Cancer Awareness, All Is Love
made for Stella McCartney by RadicalMedia, directed by Mollie Mills.

TRANSPORT & TOURISM

easyJet, Imagine
made for VCCP by Riff Raff, directed by The Sacred Egg.

UK CAMPAIGN - THE JOHN WEBSTER AWARD

Amazon Prime Video, Prime Video, Jack Ryan; Vikings; Lucifer; Outlander
made for Droga5 by Somesuch, directed by Steve Rogers.

BBC Two, Brand Refresh, Ident 1; Ident 2; Ident 3; Ident 4; Ident 5; Ident 6
made for Superunion and BBC Creative

Mars, Skittles, Opera; Light Switch; Shave; Beaver; Cat; Claw
made for adam&eveDDB by Blinkink at Blink, directed by Chris Bristow.

Twitter, Women in Football, Jacqui Oatley; Lewes FC; Roya; Molly & Rosie
made for Twitter by Fat Lemon, directed by 2Doors.

Waitrose & Partners, Christmas, Fast Forward; Carol Concert; Charades; Countdown; Mistletoe; The Walk
made for adam&eveDDB by Outsider, directed by James Rouse.