Executive Creative Director, BBC Creative
The British Arrows are what awards should be. Upstanding recognition coupled with a fun and glamorous ceremony
Born in sunny Bordeaux, Laurent first came to England on a disastrous school trip when he was 10, and subsequently swore to never set foot again in rainy Blighty. Fifteen years later, fate would eventually bring him back, this time to wondrous Watford.
Laurent started his career at AMVBBDO where he earned his first industry accolades, from best student team in the country, to AMVBBDO’s employee of the year, representing the UK at the Cannes Young Lions competition in 2009.
After enjoying the start-up days of adam&eve in Covent Garden, he was promoted to Creative Director at adam&eveDDB in 2012.
He joined BBC Creative as Executive Creative Director 2 and a half years ago. In that time, he’s built an agency whose reputation keeps on growing. BBC Creative was one of the most awarded UK agencies at Cannes this year.
Laurent has won close to 200 awards since starting out and judged at D&AD, Campaign BIGs, and the British Arrows, twice.