Shananne Lane Chair of the Craft Jury

Executive Producer, 4creative

I am happiest when I am right in the middle of production on a job. Bringing together an incredible group of craftspeople and watching them weave their magic is still such a thrill and joy to me. I have had the great fortune of being able to work with some of the finest creatives, directors, crew, and post production teams in the business, and also to discover new talent. I never tire of the job. It is such an honour to have been asked to chair the most important awards in our industry.

Shananne is Executive Producer at 4creative, Channel 4’s multi award-winning Agency and Production Company which is responsible for all of Channel 4’s advertising.

As one of 4creative’s founding staff Shananne has been responsible for delivering an enormous body of work across the Channel 4 portfolio from traditional commercials, brand campaigns, print and digital to full Channel launches and rebrands.

She has always pushed the creative remit of 4creative, striving to lift work way above what was once just seen as TV promos, to Cannes Grand Prix and Black Pencil worthiness and most importantly Gold Arrow standard in both ARROWS and CRAFT.