Shananne Lane

Executive Producer, 4Creative

Shananne is Executive Producer at 4creative, Channel 4’s multi award winning Agency and Production Company which is responsible for all of Channel 4’s advertising.

As one of 4creative’s founding staff Shananne has been responsible for delivering an enormous body of work across the Channel 4 portfolio, from traditional commercials, brand campaigns, print and digital, to full Channel launches and rebrands.

She has always pushed the creative remit of 4creative, striving to lift work way above what was once just seen as tv promos, to Cannes Gold Lion and Black Pencil worthiness by creating cultural potent work that challenges perceptions and celebrates diversity.

Shananne is extremely proud that 4creative has thrice been awarded ‘Best achievement in Production’ at the Craft awards and have twice been awarded The Cannes Grand Prix for both Paralympics campaigns.