Executive Creative Director, St Luke's
When a world-class idea is matched with world-class craft, you know you’ve hit the bullseye.
Rich began his career in 1996 as an Art Director for Y&R, picking up a Gold Lion for his St Mungo’s interactive cinema commercial in his first year. From there he moved to Saatchi & Saatchi creating notable work for Visa and the NSPCC including the multi-award-winning Carlsberg Old Lions campaign. He then moved to DDB as Creative Director and created award-winning work for Volkswagen, Budweiser, Harvey Nichols, The Economist, Kwik Fit, Tropicana and Virgin Media.
In 2011, he joined MullenLowe London (formerly DLKWLowe) as Joint Executive Creative Director and quickly turned the agency around, creating campaigns for Halfords, Morrisons, Unilever and MicroLoan. In 2016 MullenLowe London was named Most Effective Agency of the Year at the inaugural UK Effie Awards for work on MicroLoan and the Electoral Commission and followed this by retaining the title in 2017, with work for Redraw The Balance, which also won a Euro Effie gold. He has been named in Campaign magazine's Top 20 Creative Directors and in August 2017 moved to St Luke’s London as Executive Creative Director. When he’s not working, you’ll find him either at home in East Sussex with his wife, two boys and dog, or sitting in a boat fly-fishing for trout.