Otis Bell

Director Agent, OB Management

In advertising, there really are only ideas and craft. We all get behind great ideas. However, craft will ultimately decide the fate of even the most genius concept. I’ve always loved dissecting the nuances of every successful execution, so it's an honour to be on the Craft Arrows Jury.

Otis founded OB Management in 2004, and it quickly became recognised as a trusted resource for both emerging and established music video directors.

Since then the agency has dominated the music video industry, representing some of the world’s most creative production companies and directors with a prolific output of award-winning work.

Harnessing its reputation for introducing exciting new talent, OB expanded its offering into representing directors for commercials and content in 2013, sharing its roster with advertising agencies and brands.

The company is now a fully inclusive director agency successfully developing, guiding and nurturing talent from their first music video commissions to worldwide commercial recognition. The London office has six dedicated agents supported by two in-house producers, while their US division Reprobates launched in January 2017 with an agent based in LA.  

In 2011, Otis co-founded Probation with Matt Davey. This agency represents award-winning creative talent in photography, illustration, art and design. Born out of cutting-edge artists working in music, it quickly encompassed the world of advertising and brands. It has offices in London and Los Angeles.