Matthew Fone

Owner, Riff Raff

Good ideas need the right craft to make them great…. Not easy with so many people involved, but when it happens it shows.

Matthew started his production career in 1991. He has worked on most of the rungs of the production ladder, now finding himself working for his own production company, Riff Raff.

He has produced award winning creative work for clients such as Cadburys, Nike, Adidas, Orange, Olympus, JC Penney, Diet Coke as well as music videos for the likes of The Streets, Madonna, LCD Soundsystem, Bat for Lashes, Badly Drawn Boy, Basement Jaxx and Kings of Leon. In 2007 he produced Cadbury’s Gorilla which went on to win many awards including the Grand Prix at Cannes in 2008.

Recently he has produced work through Riff Raff for the likes of Wes Anderson and H&M, and Mailchimp for Droga5 New York.

Directors he has worked with include Dougal Wilson, Juan Cabral, Patrick Daughters, Adam Smith, and recently Megaforce, Francois Rousselet, The Sacred Egg and David Wilson.

2018 has been a big year for Riff Raff, who started the year producing Nike Nothing Beats a Londoner directed by Megaforce - a milestone in advertising history.

It also won Creative Circle’s Production Company of the Year 2017 and 2018 and has been shortlisted for SHOTS Production Company of the Year 2018.

The most recent work to come out of Riff Raff’s stable includes films for EasyJet and Ikea by The Sacred Egg, Feel the Surge for Guinness directed by ‘Nursery of Evil’ duo – in/out through AMVBBDO London, a Uniqlo stills and film campaign by Babybaby and films for Nike directed by the likes of David Wilson, Rich Hall and Finn Keenan.