Martina Poulopati

Global Brand Communication Manager, Essity

Great ideas make us dream, they are raw and transformative. They expand our minds with new potential. And great craft can evolve them and elevate them to new heights, if you give the right people the trust and freedom they need to make that happen and aren’t afraid of allowing the craft to change the idea.

Martina joined global hygiene and health company Essity (formally SCA) in 2015 to drive the global communication strategy and key campaign initiatives for the Essity Feminine Care global business.

Her work for Essity so far includes taboo-smashing campaigns Red.Fit and #bloodnormal that have gained worldwide recognition and numerous awards for creative excellence and marketing efficiency, including 3 golds at the 2018 British Arrows and the much coveted Commercial of the Year award. Thanks to this work, Essity feminine care brands globally (including Bodyform in the UK and Libresse in Northern Europe) are now recognized for disrupting the feminine care category for good, by banishing blood-masking blue liquid in advertising and fighting against period-shaming stereotypes.   

Prior to Essity, Martina spent 4 years at the Philips global headquarters in the Netherlands, leading global integrated campaigns for key consumer electronics launches, as well as staffing and managing an in-house production department for digital asset development.

She first started her career at McCann, where she spent 8 years working on local and global accounts in Athens, Greece and San Francisco, California.

Martina has over 15 years of agency and client-side experience, having worked with A+ list brands in a variety of industries, from FMCG to consumer electronics to IT in B2C and B2B roles.

She has a passion for disruptive creative work and isn’t afraid to fight for it.