Chief Creative Officer, Mr President
To reward either ideas or craft without the other is only awarding half the picture. Celebrating both in one ceremony, especially in a world where the commitment to either is dwarfed by efficiencies and market fragmentation, is an important North Star.
For over 20 years, Laura has brought her fresh and experimental approach to communication. Combining tech insights with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.
In 2016, Laura proved her creative prowess when she co-founded The Great British Diversity Project, which went on to prove the power of diversity for creative effectiveness, and a Cannes Lions Innovation seminar on the human heart of innovation; sat on key international juries from the ANDYS (where she is part of the steering committee) and SXSW to D&AD, and was invited as a keynote speaker at major festivals around the world.
In 2014, she was President of the D&AD, where she worked to expand its international charitable capability and partnerships. This resulted in her scooping the DADI Individual of the Year award and being awarded an honorary doctorate for her services to graphic design. She has recently been named one of Britain’s most influential people in Debrett’s 500, for two years running.
Under her stewardship as Chief Creative Officer, Soho-based agency Mr President has recently been awarded Creative Agency of the Year by the IAB, plus an AdAge International Small Agency of the Year, silver; as well as their first D&AD pencil: fine achievements for an agency that’s just three years old.
Laura is also a Co-Founder of SheSays, a global volunteer network with over 40,000 members which works to get more women into the creative industries.
Laura lectures extensively around the world and was recently invited to be part of a select group of global creatives forming the Facebook Creative Council, a think tank to help steer the future of social. And if that wasn’t enough, Laura is also a trained taxidermist.