Co-Founder UK / Executive Producer, PRETTYBIRD
We are entering a new era with work meaning something beyond a great idea, never to negate that. Yet today, the climate is about accountability and truth in advertising. It is fast becoming the shorthand to opening people’s eyes to world issues, creating legacies in creativity that will fundamentally change our world for the better. Craft is how, why and where we begin. It’s an honour and a privilege to be asked to be a juror in possibly the most esteemed Craft awards there is, in a time when honesty, bravery and diversity in both gender and race is paramount to our success in being the world’s leading advertising community.
Juliette Larthe is a London-based Filmmaker / Producer co-founding the London PRETTYBIRD six years ago with Kerstin Emhoff and Paul Hunter. Juliette made a name for herself with her aesthetic, creatively providing distinct visionary work with evolving landscapes in multi-disciplinary formats over the last three decades. Juliette has covered many different fields including brand content, immersive, experiential art works, music content, short and long form content, live installations and fashion shows, winning numerous awards across the globe, including a Grammy, British Arrows’, Best Producer at UK MVAs, MTV VMAs and several D&AD awards. Juliette’s work contributed to PRETTYBIRD earning a Bronze for Most Awarded Production Company at the D&AD’s in 2015 and Creativity’s Production Company of the Year 2015. This year has seen her collaborations win two Gold Craft Lions at Cannes 2016 and eight nominations at the VMAs.