Jason Gonsalves

CEO, Mcgarrybowen

Greatness in advertising doesn’t come from “The Big Idea” but from the cumulative magic of every little idea, at every stage of its crafting.

Having quickly discovered that his degree in Chemistry and Quantum Physics wasn’t exactly a door opener to the creative industries, Jason found asylum as a media planner at Universal McCann.

Secretly, he always knew he could make better ads than the ones he was placing, so he escaped to become a partner of the pioneering comms planning agency Michaelides & Bednash running the multi award winning Channel 4 account. He couldn’t believe his luck over the next 6 years as he partnered with the brilliant bunch of creative misfits, including the first generation of 4Creative, on unbelievable projects that included rebranding the main channel, launching new digital channels E4 and More 4, working with Jamie Oliver on his school dinners campaign and (for his sins) launching the original Big Brother.

In 2006 he went to BBH where he became Chief Strategy Officer. He led the award-winning and highly effective Google, Audi, and The Guardian accounts, amongst others. During his time at BBH the agency was twice Campaign’s Agency of the Year, twice APG’s Strategy Agency of the Year, IPA Effectiveness Agency and the winner of the Cannes Grand Prix for Creative Effectiveness. At BBH he was lucky enough to make some work he really was proud of, but pitching Three Little Pigs to Alain Rusbridger and David Pemsel at The Guardian, in the midst of the Leveson inquiry, has to rank amongst the most terrifying and satisfying moments of his career.

In August of 2017 Jason was delighted to join mcgarrybowen as CEO. Since then, the agency has landed the global assignment for American Express and has doubled in size. But all that is just laying the foundation for mould-breaking work - so the best is yet to come.