Jani Guest Chair of the Jury

Managing Director, Independent Films

Amid a vastly changing media landscape, I take great comfort in knowing that the spine of our business is supported by the purity of craft and skill. The collective dedication, passion, and relentless seeking of perfection by everyone on a creative production team are what make beautiful and wonderful things for our viewers. As producers and artists, we should look to the future by celebrating this desire to improve upon what came before us. We may not be saving the world, but we are certainly contributing to its point of view in an entertaining way.

It’s both humbling and an honour to be selected as Chairwoman of CRAFT ARROWS for The British Arrows 2018. To work alongside the best jury in the business, while selecting those pieces that represent the year’s best work, is a true privilege. Our work captures the imagination of people’s minds and transports them away from everyday life. This is no small feat. The British Arrows sets that bar continuously with a disciplined and discerning judging process, and it is the one night of the year when the best of Britain is honoured.

Jani Guest is Co-Founder and Managing Director of Independent Films. The award-winning production company, which is responsible for some of the highest profile advertising films of the last decade, earning a BAFTA for the short film Room 8, directed by James W Griffiths, and a Grand Prix at Cannes for Alejandro González Iñárritu’s World Cup Nike campaign film, Write the Future

Jani started her career as a director’s rep in 1995 at Satellite Films, a sister company of Propaganda, where she evolved into Executive Producer of both companies, representing a director’s roster both in the UK and Europe that included Spike Jonze, Mark Romanek, and David Fincher.

In 2001, Jani infused her passion for nurturing upcoming and established directors into the newly launched Independent Films. Independent developed a different model for business, embracing an international approach that attracts some of the biggest industry names to its roster.

In 2013, Independent Films founded Indy8, its content division, dedicated to producing online and brand-funded content. From beautiful reality to sharp comedy, the Indy8 mission is to produce unexpected films that provoke, engage and entertain audiences. A hub for new talent to grow, Indy8 sits in a unique position to understand both agency and client requirements while preserving the highest quality of artistry in the final product.

The passion project, Kidspiration, emerged in 2016 as a new media brand created for kids between 8 and 12 years old. The channel’s content seeks to empower, engage, and inform young people through online shows that introduce kids from all walks of life to the people and ideas changing our world. Kidspiration allows kids to feel proud and enthusiastic about being smart and informed!

Jani works to foster a culture of community within everything she does and is continually inspired by her incredibly talented directors and colleagues.