Ian Heartfield

Chief Creative Officer, BBH

The man whose agency I creatively lead said, 'Advertising is 80% Idea and 80% Execution'. I could try and find different words to say the same thing, but they would almost certainly be worse.

Ian worked at some of London’s top advertising agencies including Ogilvy, AMVBBDO and Fallon, before joining BBH as a Creative Director in 2010.

Along the way he produced award winning work for clients including The Observer, BBC, Camelot, The Economist, Orange, Eurostar, The Department for Transport, Skoda, First Choice and Guinness.

In 2018, Ian was promoted to Chief Creative Officer, overseeing all of the creative output from BBH London, and is directly responsible for the creative work on Audi.

His awards include the Grand Prix at Cannes and The One Show, D&AD Pencils, as well as Golds and Silvers at The British Arrows, Creative Circle and Campaign Big. He was The Gunn report’s most awarded copywriter in the world in 2006, and was made a Managing Partner at the beginning of 2016.