Former VP Marketing, McDonalds
Any great communication needs a strong idea, based on a human truth at its heart. But without brilliance of craft in the execution, it will leave people unmoved and be entirely forgettable. It’s the difficult combination of the two that elevates the work into something truly magical and meaningful for us all.
Emily officially joined the McDonald’s UK leadership team in September 2015 as Vice President of Marketing and Food Development. Prior to that she has had a long standing, working relationship with the company having worked for over a decade at our incumbent creative agency, Leo Burnett London.
During her time at the agency, Emily led the McDonald’s account as the brand experienced a resurgence in trust and awareness, contributing to the company’s current ongoing and prolonged growth in the UK.
With exemplary experience in the creation of leading marketing strategies, Emily has a strong focus on delivering communication platforms, responsible for driving brand trust and affinity.
Since working with (and for) McDonald’s Emily has been behind a number of award-winning marketing campaigns which have been recognised in industry as best in class.
Emily’s favourite McDonald’s menu item is Chicken Selects.