Darren Bailes

Executive Creative Director, VCCP

No one starts with what they think is a crap idea. They start with a good one, in a room full of satisfied grins and the odd fist-pump. What happens next is everything. You need to carry that goldfish bowl of water over a mountain range without spilling a drop. It needs to be 100% intact. Maybe it’s even grown some. Only then have you done your job. That's your responsibility. That's your craft.

Darren has worked for many initials. He started his career at WCRS creating award-winning work for Speedo and funny work for Butterkist. He then moved to DDB London. But not for long. Next was a seven-year stint at Mother. Pimm’s, ITV Digital, PG Tips, Yellow Pages were all hits. In 2008 Darren moved to VCCP with the desire to create more famous advertising that the nation would love. VCCP’s comparethemarket.com launched in 2009 and is still the nation’s favourite campaign, Coors Light sells out thanks to Jean Claude Van Damme,  Morgan Freeman will be forever MORE TH>N Freeman and we should all BE MORE DOG!