Danny Edwards

Co-Editor, Shots

The British Arrows is one of the most respected advocates of creative advertising in the business and to be invited to sit on the board alongside such notable champions - not to mention creators - of the industry's most innovative work is a great honour. I'm excited to listen to and learn from the other board members and hopefully, in some small way, help promote and shape the Arrows for the years ahead.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial content of shots.net, shots magazine and the brand's affiliated events. Over his 20 year career at shots he has covered the creative output of the global advertising arena, showcasing the best work and interviewing the most creative and inspiring companies and people in the industry. He has served on a variety of advertising award show juries including the Epica Awards, the Porsche Awards, the Music Video Awards, and also sits on the committee of the Young Director Awards. He has chaired events and panel discussion at ProMax, the YDA, Creative Week and the Daydreaming with... event, interviewing creative luminaries such as John Hegarty, John Hillcoat, UNKLE's James Lavelle, Alma Har'el and others. Outside of his work for shots he has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian.