Chaka Sobhani

Chief Creative Officer, Leo Burnett London

The greatness of an idea can never be realised without true craft alongside it – that’s why celebrating both is so important and exciting.

With 20 years’ experience as an award-winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies in the world.

She hasn’t had a conventional advertising career, having spent over 10 years as a filmmaker and in television. Chaka was recruited by ITV to set up their first in-house creative agency, production company and design studio.

During this time, the network regained the number one position in the UK, created its most successful global formats and content in The X Factor and Downton Abbey, and won the prestigious Channel of the Year for the first time in their history, as well as numerous BAFTAs and the Roses d’Or.

Chaka then spent a number of years at leading independent agency Mother, running a number of accounts and building their content ability, before joining Leo Burnett.

She has worked on countless brands including McDonald’s, Boots, Coca-Cola, Kellogg’s, Co-op, NSPCC, Stella Artois, Agent Provocateur and Adidas. Highly awarded amongst all the major honours, Chaka has overseen Leo Burnett London being named Agency of the Year 2016 by Epica, and Direct Agency of the Year 2016 by Campaign, as well as being part of the most awarded network in the world according to AdAges 2015 Awards Report.